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Subjective Questions
Q1. Describe the terms product and brand and
explain the fundamental difference between
them?
Q2. What are brand elements? Explain with
examples.
Q3. How do brands benefit consumers?
Q4. Why are brands advantageous to
marketers/firms?
MCQ
Correct
Option
Q1
Feedback for
Correct.
Correct Option The social status of a consumer is dependent on the opinion of
society or people he/she interacts with it is not necessary that
all brands affect them in this way
Feedback for
Incorrect
Option
Incorrect.
All other options are valid promises brands make with buyers,
and ideally fulfill them
MCQ
Correct
Option
Q2
It should be simple
Feedback for
Correct.
Correct Option It is not necessary to hire a music composer/lyricist to create a
powerful jingle, sometimes advertising executives or even
employees working on brand communication can come up with
a memorable jingle
Feedback for
Incorrect
Option
Incorrect.
The other options are all necessary criteria for an effective
jingle
MCQ
Correct
Option
Q3
Feedback for
Correct.
Correct Option All the options mentioned are advantages of successful brands
Feedback for
Incorrect
Option
Incorrect.
Any one option marked here is incorrect - all are valid benefits
FIB
5. A product is classified as tangible or intangible, a service,
an idea, or a combination of these things.
6. Slogans are short, sometimes persuasive or provocative
phrases that also help convey what the brand stands for.
True-False
False
True-False
True