GROUP MEMBERS

Shubham Gulhane (121080012)

Vijay Bhandare (121080018)
Anurag Mahankar (121080027)
Jaydeep Pawar (121080006)

SONY

Content
Introduction
Principles

Of Communication
How Communication works
Structure of Organization
Organizational Communication
Classification of Organizational Communication
Active Communication Practices
References

Introduction
Sony

is one of the leading manufacturers of

electronic products for the consumer and
professional markets.
Masaru Ibuka and Akio Morita established Sony in 1946.
The headquarters are located in Tokyo, Japan.
Sony is among the Top 20 Semiconductor
Sales Leaders in the world.
It Is third-largest television manufacturerin the
world.

What is Important???

70% of time in communication!!

Communications as their #1 challenge!!

Big difference between doing it, and doing it well !!

Communication Principles

Aim is to create value that can be sustained over the long

term.

Consumer communication management at brand and

corporate level.

Marketing products is equally important.

Maintain highest standard for company.

This is how communication occurs!!

Manager
Finance Dept
Material Dept
Production Dept
Marketing & Sales
Dept
Consumer

Organization Structure in SONY

Organizational Communication ??
All the patterns , networks , and
systems of communication within an
organization.

Simply stating,
Communication within an organization
Sending emails
Speeches
Presentations
Meetings
Video conferencing

Classification of Organizational Communication

Organizational Communication

On basis of
medium

On basis of
direction

On basis of
channel

Verbal

Upward

External

Non-verbal

Downward

Internal

Upward Communication

Flows upwards from employees to managers.

Refers to communication from subordinates to superiors.
Helps to express their requirements, ideas & feelings.
Important for business decision.

Examples
Applications
Complaint and suggestion box
Questionnaire
Feedback

Downward Communication

Flows downwards from managers to employees.

Takes place when superiors issue commands, directions
and policy directives to employees working under them.
Takes place when customer orders to supplier.

Examples
Annual report
Employee handbook
Notice
Group meeting
Circular

External Communication

External communication covers how a

provider interacts with those outside
their own organization.
This may be with the public, employers,
community organizations, local authorities,
job centres, careers offices, funding bodies,
specialist agencies and other training
providers.

Internal Communication

Internal communication involves the

communication that exists between
employees and employer, and the
employees and employees.

Key to the success of an organization is

communication from within.

In order to effectively engage in two-way

symmetrical communication , communication is
essential
internally.

Practices For Active Communication in SONY

1.

Communication between top management and employees.

2.

Communication between supervisors and subordinates.

3.

Communication among employees.

4.

Communication between employees families and workplaces

Communication Between Top

Management and Employees
1.
2.

3.

4.

Sony sees communication between top management and employees

as very important.
Through the corporate intranet, information is provided on progress
made in the Group's businesses, and reciprocal communication is
conducted via e-mail and other media
Sony management holds regular informal gatherings and town hall
meetings with employees, which cover a wide variety of themes
from technology to management to create many other opportunities
for direct dialogue between top management and employees.
Employees gain a closer affinity with management and the views of
employees are used to enhance the quality of management.

Communication Between Supervisors

and Subordinates

Each employee has the opportunity to discuss goals and

review performance with his or her supervisor several
times a year through regular interviews.
Sony runs a "Career Week in autumn every year during
which supervisors listen to employees' own aspirations for
their future career direction, and the supervisor provides
advice based on this dialogue.

Communication Among Employees

Sony has created a specific space in which employees are

able to exchange ideas freely, dubbed the "idea secret
base."
This space enables employees to organize discussions and
group study sessions as well as test out of ideas hands-on.
This idea space provides opportunities for employees to
freely exchange opinions outside of their own
organizational units and particular specialized fields.
The contact made in this space generates diverse
communication, including informal discussions with
colleagues that result in mutual inspiration and broaden
personal networks and knowledge.

Communication Among Employees

Sony also promotes communication among Group

companies through a variety of programs.
Since 2007, the annual Sony Futsal Cup has been organized
which provides the opportunity to deepen relationships
across Group companies through the medium of futsal-a
popular five-a-side version of soccer played on an indoor
or outdoor court.
The tournament aims to create business chances beyond
the confines of Group organizational units, and in an
average year some 1,500 employees gather to take part in
this large event. Several of the teams hold many practice
sessions prior to the competition, and this also contributes
to employee health.

Communication Between Employees

Families and Workplaces

Since 2007, Sony has held an annual Sony Family Day

when employees can invite their family members to come
along to their office.
On the day of this event, members of employees' families
can experience using Sony Group electronics products and
games as well as listen to music and see movie content, and
they have the chance to see the desk their family member
actually works.
By providing this opportunity for interaction between
families and workplaces, family members gain a deeper
understanding of Sony's business and employees' work, and
it also serves as an opportunity to increase mutual
understanding.

References

Introduction
http://en.wikipedia.org/wiki/sony

Internal Communication
http://www.sony.net/SonyInfo/csr_report/employees/communication/index2.html

Upward and Downward Communication

http://www.answers.com/Q/What_is_upward_and_downward_communication