Product Launch

Pulling It All Together

Tom Kuhr, VP Marketing & Product Management
Day Software
February, 2002

Product Launch Strategies

February 2002

Day - Overview

Founded in Basel, Switzerland 1993

Products developed from profitable customer
relationships
Day Software Holding A.G - publicly traded in
Switzerland (SWX: DAYN)
Dual headquarters
Basel, Switzerland / Newport Beach, USA
Focused on enterprise class software for large global
organizations
110+ major global customers averaging billions of
dollars in sales (Sony, 6 Continents, TNT, SwissLife)
30 system integration/channel partners, including Big
5
Strong balance sheet including $30 million cash
Debt free and growing rapidly
Product Launch Strategies

February 2002

Changes at Day

Multi-National >> Functional Organization

Services Provider >> Software Provider

Technology Driven >> Sales / Marketing Driven
Swiss / European oriented >> US Driven

Product Launch Strategies

February 2002

Product Life Cycle: Concept

FOCUS
Understanding where you will be
before youve even started.

Product Launch Strategies

February 2002

Everyone has a Herbie

Find out where your problem is

Put it out in front, not in the back
Have the entire company understand
and support the process
Manage your Herbie

Product Launch Strategies

February 2002

Product Launch Strategy:

Get it out the door!
Product Definition & Creation
Documentation
QA / Beta
Development

Product
Launch
Training
Support

Technical Specs
Functional Specs
Market Reqs
Product Launch Strategies

February 2002

Product Launch Reality:

Everything has to work together
Business Analysts

Sales

Long Lead Press

Marketing
Short Lead Press
Product Definition & Creation

Product
Launch

Training

Support

Product Marketing Information

Upgrades
Product Launch Strategies

February 2002

Product Management is the Key

For continuous transfer of information

throughout the launch process

Communication! Inside, Outside, All Over

New Features / Enhancements
Limitations, Opportunities
Feature Prioritization, Triage
Expeditor, Road Block Removal
Expectation Management
Maintains road map
Feature information AND Benefits

Product Launch Strategies

February 2002

For Further Information

Tom Kuhr
tom.kuhr@day.com
Contact Day

www.day.com

In Germany

In Switzerland

In the United Kingdom

In the Americas

T +49 89 490 590

F +49 89 490 595 99
de.info@day.com

T +44 (0) 20 7294 4400

F +44 (0) 20 7294 4429
uk.info@day.com

In France and Italy

T +41 1 226 98 98
F +41 1 226 98 97
fr-info@day.com
it-info@day.com

T +41 1 226 98 98
F +41 1 226 98 97
ch.info@day.com

T +1 949 644 2557

F +1 949 644 5064
us-info@day.com

In Asia / Pacific Rim

T +1 949 644 2557
F +1 949 644 5064
ap-info@day.com

Product Launch Strategies

Copyright 1993-2002 Day Management

AG, Switzerland
All rights reserved.
Day, Day Software, the Day logo, Communiqu,
Communiqu Unify, Communiqu Enterprise and
ContentBus are registered trademarks or service
marks, or are trademarks or service marks of Day
Management AG or Day Software, Inc. in various
countries around the world.
All other product names, company logos or marks
mentioned or used herein may be the trademarks or
service marks of their respective owners.

February 2002