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Industrial = Business
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Mproducers
and manufacturers
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Trade Industries
Organizations such as wholesalers and retailers
that buy things for resale to customers
examples - lumber dealers, fabric wholesalers, building
materials
metal and electrical products
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1. Derived Demand
means the demand is derived (or caused by, or
linked to) demand for a consumer item
- demand for lithium is derived from the demand
for lithium batteries, which is in turn derived from
the demand for cell phones
- demand for wood pulp is derived from the demand
for paper, which is derived from the increase in
people printing on paper
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2. Joint Demand
means the demand is related to the demand for
other industrial things
eg. The demand for printer cartridges is linked to
the demand for printer paper
for services, the demand for Netscape 4.05 - is
linked to the demand for an ISP account
Not in the text
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Slide 12
3. Raw Materials
4. Component Parts and Materials - finished units
which, when assembled, make the complete product
6. Professional Services
- accounting
firms, Shapiro,
law firms
To accompany
Basic Marketing,
10th & 11th Cdn Ed.
Compiled by Prof. Tim Richardson
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Slide 13
1. Capital Items
things that last a long time, and
become less and less in value over
time
2. Expense Items
- things that are used within a short
period of time
- some types of raw materials, office supplies,
materials in production
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Slide 14
1. Capital Items
ex - car
- office building
- machinery and equipment
2. Expense Items
ex - gas for the car
- washing the windows for the building
- parts for the machinery
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Slide 15
C onsum er G oods
C o n s u m e r S e r v ic e s
C o n v e n ie n c e G o o d s
S h o p p in g G o o d s
S p e c ia l t y S e r v ic e s
C o n v e n ie n c e S e r v ic e s
e g . M a c 's M ilk
e g . c l o t h in g
e g . b a n k in g
e g . fa s t fo o d s
e g . g r o c e r ie s
e g . tra v e l
r a w m a t e r ia l
g r a in , s t e e l
I n d u s t r ia l G o o d s
I n d u s t r ia l S e r v ic e s
P r o d u c t io n G o o d s
S u p p o r t S e r v ic e s
com ponent
p a rts
e g . c ir c u it b o a r d
m a t e r ia ls
n u ts , b o lts
a c c e s s o r y e q u ip m e n t
to o ls , c o m p u te rs
in s t a ll a t io n s
e g . b u il d i n g s
e g . w ir in g
h a rn e s s
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