Ad Typ

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Syed Ali Hassan
07010616-051
BS Mass Communication and

Advertising is a form of
communication that typically
attempt to persuade, potential to
purchase or to consume more of a
particular brand of product or
service.

Ad
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History Background
In 1704 The first newspaper advertisement,
an announcement seeking a buyer for an
Oyster Bay, Long Island, estate, is
published in the Boston News-Letter.
The first radio commercial is credited to
WEAF, New York on August 28, 1922 for the
Queensboro real estate corporation.
The world's first television advertisement
was broadcast July 1, 1941. The
watchmaker Bulova paid $4 for a placement
on New York station WNBT before a baseball
game.

Cont
Lintas (Lever International Advertising)
was one of the first worlds first
advertising agencies foundation of Lintas
in 1899 and following some large
mergers and rapid growth in the 70s and
80s became a dominant and famous
force in the advertising field with
accounts such as IBM, MasterCard,
Johnson and Johnson and of course
Unilever .

World Biggest Advertising

Agency
Omnicom is the world biggest advertising
agency.
It was formatted in 1986 in New York.
The account for about 157,000 employees
in well over 100 countries. Omnicom
alone says it has 5,000 clients.

Advertising Agency in
Pakistan
PAA(Pakistan Advertising Association)
is the Pakistani advertising agency.
It was established in 1973 and was
registered with the Ministry of
Commerce, Government of Pakistan.
In Pakistan the advertisement
introduced in 1959 in a newspaper.

Types of Advertisement

Out-Door Advertisement
In-Door Advertisement
Non-Product Advertisement
Radio Advertisement
T.V Commercial
National Advertisement
International Advertisement
Retail Advertisement
Classified Advertisement
Local Advertisement

Cont

Brand Advertisement
Covert Advertisement
Infomercials Advertisement
Celebrities Advertisement
Online advertising
Surrogate Advertising
Broadcast advertising
Public Service Advertising
Local Advertisement

Retail Advertisement
Emphasizes the specific retail outlet
as the place to buy a specific range
of brand.
It can be local store advertising in
local newspaper.

Classified Advertisement
Is a product or services advertising
that appears in specific section of
newspaper under the heading
classifying the product or service
being offered.

Non-Product Advertisement
This kind of advertisement is
advertised from political parties
trade fraternal and social group for
the purposes of safeguard ideologies,
social betterment and institution.

Public Service
Advertisement
The same advertisement techniques
use to promote commercial goods
and services can be used to inform,
educate and motivate the public
about non-commercial issues such as
HIV/AIDS, Political ideology and
Energy consveration

Out-Door Advertisement
Bill-board and message painted on
the side of buildings are common
forms of out-door advertising, which
is often used when quick, simple,
ideas are being promoted.

Covert advertising
Covert advertising is a unique kind of
advertising in which a product or a
particular brand is incorporated in
Covert advertising
some entertainment
and media
channels like movies, television
shows or even sports.

Brand Advertising
It is advertising with a strong
emphasis on the company brand
(logo and/or company name) also
known as integrated marketing
communications (IMC).

Broadcast advertising
Broadcast advertising is a very popular
advertising medium that constitutes of
several branches like television, radio or the
Internet. Television advertisements have
been very popular ever since they have been
introduced. The cost of television advertising
often depends on the duration of the
advertisement, the time of broadcast (prime
time/peak time), and of course the popularity
of the television channel on which the
advertisement is going to be broadcasted.

international advertising
Advertising a product or service
in a country other than where it
originates.

National Advertisement
Geographically speaking national
advertisings range is extended to the
territorial limits of the country.
The advertiser use the national media to
inform the consumer about the product.
The advertiser use the national local or
regional language but prefers the national
language.
It can be available in everywhere of country
and easily purchased it.

Celebrities Advertisement
Although the audience is getting
smarter and smarter and the modern
day consumer getting immune to the
exaggerated claims made in a
majority of advertisements, there
exist a section of advertisers that still
bank upon celebrities and their
popularity for advertising their
products.

Infomercials Advertisement
There are two types of infomercials,
described as long form and short
form. Long form infomercials have a
time length of 30 minutes. Short
form infomercials are 30 seconds to
2 minutes long. Infomercials are also
known as direct response television
(DRTV) commercials or direct
response marketing.

Local Advertisement
Any advertising placed by a
company, organization, or individual
operating in a limited geographical
area such as a city or within a state.

Surrogate Advertising
Surrogate advertising is prominently seen
in cases where advertising a particular
product is banned by law. Advertisement
for products like cigarettes or alcohol
which are injurious to heath are
prohibited by law in several countries and
hence these companies have to come up
with several other products that might
have the same brand name and indirectly
remind people of the cigarettes or beer
bottles of the same brand.

Online advertising
Online advertising is the newest and
fastest growing way to advertise. The
Internet now provides everything
from links on sites, to banner ads on
sites, to small ads on sites, to pay
per click advertising.

Professional advertising
Advertising directed toward
professionals such as doctors,
dentists, and pharmacists, etc.,
who are in a position to promote
products to their patients or
customers.

Industrial Advertising
advertising directed at commercial
business customers. The advertised
products are raw materials,
components, or equipment needed
in the production or distribution of
other goods and services.

In-Door Advertisement
This kind of advertisement provide
the best opportunity of putting over a
reasoned selling argument. The
advertisement are addressed to the
reader, listener and viewer at a time
of leisure when he or she can
observe the message.

Mobile Advertisement
Is a form of advertising via
mobile
(wireless) phones or other
mobile devices. It is a subset
of mobile marketing.

Radio Advertisement
It is a small business advertising.
Radio advertising can be a very
effective means to attract customer
to some business.
New Sathi lather House, Bhiya Pizza,
Fhakar rent a car

Radio Advertisement

T.V Commercial
Is a generally considered the most
effective mass-marketing advertising
format as is reflected by the high
prices.
T.V network charge for commercial
airtime during popular events.