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Store Background
Types of product
Reasons for store background
Merchandise Mix Organisation structure
Information technology Private label
Future prospects Local competitors
Acknowledgement Supply chain
Biblography Customer relationship
Store Background
HyperCITY Retail (India) Pvt. Ltd. is part of the K.
Raheja Corporation group, a leader in the Indian
retail sector. The mall
is situated over 1,20,000 sq feet area and stocks an
astonishing array of products ranging from groceries,
food, house items, fresh food, garments to consumer
durables and offers consumers more variety and
value for money, all under one roof.
Selection of Store Location
Next to Inorbit Mall
Malad Link Road
Malad (West)
Mumbai 400 064
Tel: +91 - 22 - 40078400

Store Set-up
The store is divided into two sections i.e. it has
2 floors. The 1st floor has all the grocery and
household items that includes vegetables,
diary, poultry etc. the 2nd floor consists of
home appliances, furniture, garments, sports
material etc. It also has a pharmacy and a
Vodafone gallery.
Store timings
Store timings are from 10.00am to 10.00pm working from Monday to Sunday.
No. of staff and shifts
No.staff is approximately 1800 and the no. of shifts are 3.
Reasons for Store
• Malad is a developing suburb
• Close vicinity to Inorbit mall
• Availability of large store area
• Due to the large store area they
provide variety of products under one
HyperCITY provides a truly international
shopping experience, where customers can shop
in comfort in a large, modern, & exciting
It offers a wide and contemporary range of
innovative products, sourced from both local and
international markets.
The product range covers: Foods, Homeware,
Home Entertainment, Hi-Tech, Appliances,
Furniture, Sports, Toys & Fashion.

Hypercity is more than just aisles and shelves, it

also boasts of some very unique shopping
Types of Products
They offer great quality and value on clothing & accessory needs for
the entire family.


Womens wear Mens wear

Ethnic,Western,Sleepwear Casual,Formal,Innerwear
• Infants

Infants wear,Boys(2-6/7-12)
Infants wear,Girls(2-6/7-12)

People looking for a modern sofa, bedroom or dining discover it at Hypercity,

as part of a range of stylish and contemporary furniture to re-design your home
at great value
Electronic Appliances

From your computing needs to imaging & software, this section

features the biggest brands at great value. They help to uncover the
latest technologies across our range of digital cameras, scanners,
laptops and more.
Sports Section

Whether it is cricket, tennis, badminton or football, sports enthusiasts and the

fitness conscious will find an authoritative range of sports equipment from
leading brands are all available at Hypercity.
Organisation Structure
Hypercity Executive Team

Andrew Levermore, Chief Executive Officer

Andrew joined the business in 2004 and has been at the helm of affairs from the conception stage.

Rajiv Nair Business Head - General Merchandise, HyperCITY Retail Limited & HyperCITY
Vinay Arora, Business Head - Fashion
Vinay has over 14 years of experience in apparel business, having held key international marketing,
merchandising & profit center positions with reputed apparel companies in the Indian subcontinent.

Siddarthan has worked with Shoppers' Stop for five and

half years in Corporate Human Resources and later with
Hypercity as head of Human Resource before moving on to
this current role in operations. Siddarthan has had diverse
experience across various industries, such as
manufacturing, service and hospitality
Private Label
They don’t have any in house designer, but has their own brand named as
Local Competitors
• Spencers
• Demart
• Lifestyle
• Food Bazaar
• Reliance Fresh
Supply Chain


Dealers Retailers customers

Customer Relationship
They target middle and upper middle class by
providing better quality products at a
reasonable price,
They attract the customers by providing
discounts and offers, free home delivery of
goods to their customers, credit card facilities
to salaried customers etc.
They provide efficient after sales service and
they have an exchange policy,
Encouraging customer loyalty

Exchange policy
They offer exchange within 14 days of your purchase, on
producing the original receipt. The product should be
unused, undamaged, in the original packaging and in
saleable condition.
Jewellery, cosmetics, mobile Phones, MP3 players,
innerwear, swimwear and any altered merchandise are not
All appliances & electronics items will be exchanged
subject to the warranty & guarantee terms of the
manufacturer, with a valid receipt.
•Membership cards
No membership cards are given to any customer but they give
Gift vouchers. Hypercity Gift Vouchers are available for both
Corporate and Personal gifting. Their Gift Vouchers are available
in denominations or Rs.50/-, 100/-, 250/-, 500/-, 1000/-, or

•Free home delivery

Hypercity is committed to extending high standards of
customer service even beyond shopping through our
Home delivery service. Our aim is to delight our customers
through timely delivery of goods, every time.
•Vallet parking
4-wheelers: Rs.20
2-wheelers: Rs.10
Information Technology
They have computerised billing system(barcode
LCD screens for advertisements,touch screens for
faster billing
They provide debit card credit card facilities ,
They have customised billing software(propreitery
All the computers are connected through a
Metal detecters to maintain security
Security cameras
This helps in efficient and quick
Future prospects
Jumping on to the retail revolution bandwagon this time is
Hypercity, the K. Raheja Group-promoted hypermarket chain that
is all set to go on a major expansion spree with an investment of
almost Rs 300 crore.
More outlets
"We are planning to open a total of 20 Hypercity outlets by early
2009," said Mr. Andrew Levermore, CEO, and Hypercity Retail
(India) Pvt Ltd. On investments required to set up the 20 outlets,
Mr. Levermore said that each outlet required around Rs 15 crore,
over and above the real estate costs.
At present, the retail chain has one 1.2 lakh sq. ft outlet in Mumbai,
and its expansion plans also include opening outlets in cities such
as Lucknow and Aurangabad, apart from tier-1 cities such as


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