Masthead (title of magazine) is situated in

Genre The magazine clearly shows the

Barcode (featured on magazine so it
the top left corner, it is bright and bold
genre of rap. The main image and strapline
is available for purchase) This is
following codes and conventions. Being in
are famous rap artists. The colour scheme
located in the bottom right corner,
the top left corner means when staggered on and graffiti also show the genre. Black, red
following codes and conventions. Its
the shelf the masthead is clearly seen. The
and white are typically associated with rap.
location means it is out of the way and
masthead is outlined making it dominate the
The rebellious act of graffiti is also linked to
does not distract the reader from
top of the page and becomes memorable to
rap as it is stereotypically seen as a
important features.
the reader.
rebellious genre.
Rule of thirds (gives a guideline to
where certain features should be placed)
Direct address (the artist looks
The rule is followed as the main image is
directly at the audience) The artist
placed in the centre with coverlines on
engages the audience by looking
both left and right. Also the masthead in
directly at them. This follows codes and
the top left and barcode in bottom right
conventions and so appeals to the
also follows the rule. The audience focus
reader.
on the important features because of
Title (related to the main image or
where they are located.
main topic) The title advertises the
main artist, attracting the artists fan
Strapline (a subsidiary heading)
base. There is also a quote from the
follows codes and conventions as it is
artist, this engages the audience as it is
located at the bottom of the page. It
something a notable person has said.
gives an idea of what will feature inside.
The quote links to the main article
The strapline names other artists
inside, making the audience want to
attracting a wider audience base, if a
read on. The title is larger than the
reader doesnt like one of the artists,
cover lines and names the artist in the
there are more to read about. The names
main image, this follows codes and
of the artists also clearly show the genre
conventions. This will immediately
as they are all rap artists.
catch the eye of the reader.
Main image (picture which
Font (style of text) the text follows
dominates cover page) The picture is
codes and conventions as it sticks to the
of rapper Dizzee Rascal. He squats
colour scheme of the cover page. The
down smiling which shows this is a
fonts are large and loud making them
fun magazine, not formal. The long
stand out, fitting with the genre.
shot does not conform to codes and
conventions as the image is usually a
Target audience The target audience are clearly
Price & date (shows price
medium close up. This is quite
listeners of rap. All the artists featured are all famous rap
and
how
up
to
date
the
rebellious as it doesnt follow the
artists. Also the imagery, for example the graffiti, shows
magazine
is)
The
price
is
in
norm. This fits with the rap genre as
rebellion, something stereotypically linked with rap. The
clear view and on the cover
the artists of this genre are
target audience are young. This is followed by the colour
page, following codes and
stereotypically rebellious. The
scheme which is very simple and informal, also the artists
conventions. The date is also
background of graffiti is also informal
in clear view so the reader can named are current and in the charts. The ethnicity of the
and the act of somebody rebellious
target audience are both black and white. This is shown in
easily see if the magazine is
which links with the main image.
the choice of artists named. For example Dizzee Rascal is
recent.

Anchorage text (text below an

image) Links to the main image.
This follows codes and conventions
as the anchorage text provides
more information on the main
image. There is a drop capital
which introduces the paragraph.
This makes the paragraph stand
out and shows importance.
Font (style of text) The
masthead, title and sub-title are
the largest and show dominance
on the page. This follows codes
and conventions as this is the most
important text on the page.
Main image (picture which
dominates contents page) The image
is in the centre column making it the
first thing you see. It is clearly
important and something the
magazine wants the reader to take
note of. The purpose of the image is
to advertise a tour. The word
touring connotes being on the move
or a vehicle, this is clearly shown in
the image. The image is bordered
which follows codes and conventions
as this separates image and text.
There is a medium close up with the
model wearing casual clothing. The
mise en scene gives a very chilled
out feeling and suggests the tour
itself may also have a chilled
atmosphere. The colours match the
house colour of red, black and white.
This links all elements of the
magazine together.

Date (shows how up to date the magazine is)

Below main title. This follows codes and
conventions as it allows the audience to see if
the magazine is recent.

Page numbers (numbers beside

page titles) These are placed on
both left and right. They are both
red and black which follows the
house colour. The title and page
numbers are both the same font
which follows codes and
conventions and shows theyre both
linked.
Layout (how features on the page
are laid out) The rule of thirds is
followed as there are three
distinctive columns. The middle
features the main image and
anchorage text. The page titles then
feature on the right and left. This
follows codes and conventions as the
most important information is in the
centre of the page.
Rule of thirds (gives a guideline
to where certain features should be
placed) The rule is followed as the
main image is placed in the centre
with anchorage text below
explaining image. Titles are on both
left and right. Also the masthead in
the top left with contents beside it
also follows the rule. The audience
focus on the important features
because of where they are located.

Articles (piece of writing) The article are all music based and some link
with the front cover artist. The titles are short and snappy so the reader can
quickly decide whether they want to read this page. They are all the same
size, font and colour making the contents page look consistent and organised.
This follows codes and conventions as it doesnt make the page look random
and difficult to read.

Main image (picture which dominates page) This is of the

artist on the cover so follows codes and conventions. The artist is
this time contributing to the graffiti and is not showing direct
address. This makes the artist look mischievous and rebellious.
He is looking around to make sure no body sees him. Again, the
mise en scene of the image makes the genre of the magazine,
which is rap, look rebellious.
Advertisement of the
artist (how artist is
shown on page) The artists
name features throughout
the article and in the top
right corner. This follows
codes and conventions as
the main focus of this page
is the artist himself. A
sense of repetition is
created to make the reader
remember this artist.
Props (portable object
used on page) These
include bottles, a bomber
jacket and music box.
These props create the
sense of a party and show
this is a music artist. The
empty bottles knocked over
also show a care free
attitude. The colours of the
artists clothes follow the
colour scheme of red, black
and white following codes
and conventions. This gives
the magazine its unique
identity as the reader
associates these colours
with the magazine itself.

Language (the language of the text) From tags to riches

suggests the interview is about how the artist has found fame.
Using tags instead of rags is clearly done on purpose. Tags are
a type of necklace typically worn by black males and so the
title suggests that the artist is now able to buy more tan tags
because of his new status.

Layout (how features

on the page are laid
out) The interview is
placed within four
columns. This follows
codes and conventions
as this is a typical
magazine feature. The
main image dominates
the left page. The title
is the largest text with
the sub-heading
second. These
introduce the reader to
the page so are large to
show their importance.
A by-line is also
present. This follows
codes and conventions
as the magazine tells
the reader who created
the page.

Logo/date/page no These are placed

in the corner of the page. This follows
codes and conventions as it allows the
reader to become familiar with the logo
and magazine number. The use of the
date also allows the reader to make sure
they are reading the most recent issue.

Colour scheme (arrangement of colours on page)

The house style is followed as the colours used are
the same colours used on the front cover. This makes
the magazine familiar and sets its distinctive look. It
also shows how the pages are all linked, following
codes and conventions.