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Introduction
Review of literature
Author
Year of
Publication,
Title of the
article
Journal/report
where
published
1. Sanan.N., et al.
(2014), Good
business versus
being good in
business
Relationship
between financial
performance and
CSR in India
To extend the
earlier research
on the
relationship
between CFP and
CSP in the Indian
context.
2. Margolis JD,
Walsh JP. (2003),
Misery loves
companies rethinking
social initiatives by
Using empirical
analysis examines
the inter related
aspects between
CFP and CSP.
Using regression
methods the data
was analyzed.
Used regression
tools to examine
the data set
Examined the
across multiple
universal CSP-CFP countries using
Summary of review
Numerous studies have been carried out to study
this important issue of the link between CSP and
CFP, but the question still remain unanswered
A study by Sanan is recent and focused on Indian
companies, however it is only 30 companies
listed in BSE fom the BSE-30 Index.
Only the financial year 2009-2010 was used for
the study.
Longer period to examine the data could have
been proven.
In addition larger data set could also have been
taken
Objectives
Purpose of this study is to empirically examine
the inter related aspects of CSP and CFP among
500 Indian companies listed in the BSE 500
Index. The corporate annual reports for the
financial years from 2011 through 2013 are used
as main source
The assessment parameters are also beyond the
ones used in prior studies
The study is unique since it is applied to the
Indian context using BSE 500 companies and
larger data set across 3 years
Data source
A sample study of 500 companies (BSE 500)
listed on Bombay Stock Exchange (BSE) is
selected for the year 2013-2014, 2012-2013 and
2011-2012
Secondary data source is used as a main source
Atleast 20+ assessment parameters are used to
measure the linkage
Research Methodology
Possible Limitations
Other factors and parameters could have an
influence on the CSP, but these factors were not
examined due to non-availability of data
The CSP-CFP research is nascent in India and
hence the linkage is uncertain
It is important to extend this study over a longer
study period to examine the trajectory of this
relationship
Thank You