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SAFEER P
About Company
The India Cement Ltd was established in 1946 and the first
plant was setup at sankaranagar in Tamilnadu in 1949.
India Cements was founded by S. N. N. Sankaralinga Iyer
The company is headed by N. Srinivasan, Vice chairman and
managing director.
The Company is the largest producer of cement in South India.
The Company's plants are well spread with three in Tamilnadu
and four in Andhra Pradesh which cater to all major markets in
South India and Maharashtra.
The Company is the market leader with a market share of 28%
in the South. It aims to achieve a 35% market share in the near
future. The Company has access to huge limestone resources
and plans to expand capacity by de-bottlenecking and
optimisation of existing plants as well as by acquisitions.
The Company has a strong distribution network with over
10,000 stockists of whom 25% are dedicated.
Factories At:
Areas Covered
Chathamangalam
Koodaranji
Mavoor
Perumanna
Peruvayal
Olavanna
Thamarassey
Kodenchery
Kadalundi
Kakkoor
Nanmanda
Chelannur
Kizhakkoth
Kattippara
Kodenchery
Kunnamangalam
Koduvally
Madavoor
Narikkuni
Kodiyathur
Kuruvattoor
603
Cement shops
273
Hardware
228
Paints
42
Paint
Hollow Bricks
Contractors
Others
Hollow Bricks
36
Contractors
Others
16
1Sankar
2Acc
3Ramco
4Chettinad
5Dalmia
6Malabar
7Ultratech
Andhra
8Brands
58
142
66
63
42
83
61
163
Sankar
24
Acc
21
Ramco
Chettinad
Dalmia
9
12
10
6
Malabar
Ultratech
Andhra Brands
Presence of Sankar
Cements
PANCHAYAT
MARKET POSITION
UNNIKULAM
AVERAGE
KATTIPARA
AVERAGE
THIRUVAMBADI
AVERAGE
PERUVAYAL
WEEK
PUDUPPADI
STRONG
NANMANDA
WEEK
MUKKAM
AVERAGE
OLAVANNA
AVERAGE
NARIKKUNI
STRONG
PERUMANNA
WEEK
MAVOOR
WEEK
KOODARANJI
STRONG
KUNNAMANGALAM
WEEK
KODUVLLY
WEEK
KADALUNDI
STRONG
OMASSERY
WEEK
CHATHAMANGALAM
WEEK
KURUVATTOOR
AVERAGE
Strength
Weekness
Threats
Opportunities
Competitor Analysis
ACC
Trusted brand
High demand
Widely available
Better service
Mass advertisement
Satisfied dealers and
customers.
RAMCO
Brand name
Widely available
Mass Advertisement
Better service
Advertisement
Technical Assistance
Concentrated
marketing
Flexible Pricing