PAN African eNetwork Project

Masters in Business Administration IB

RESEARCH METHODOLOGY
Semester - I

Prof. Debashish Chaudhary

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Introduction to RM, Objective

and Importance of research,
Tools uses for analysis

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Introduction

Research is composed of
two words re & search
means to search again
To search for new facts
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 To modify older search in

any branch of knowledge
Systematic efforts to gain
new knowledge
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Why
Research??
To solve a problem
To Study a Trend

To face a challenge

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Why Research?? Contd.

To understand the mid-sets,

tastes and preferences
To get intellectual joy
To serve society

To get respectability
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Research Means

Choosing research problem and

defining specific hypothesis or
research questions
Formulating the research design

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Research Means Contd..

Collecting data
Coding and preparation of the results
and analysis
Interpretation and presentation of
data
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OBJECTIVES OF
RESEARCH

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Research
objectives
To discover new facts
To verify and test new facts
To analyses an event or process or
phenomena to identify the cause and
effect relationship
Cont..
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Research
objectives
To develop new scientific tools, concepts
and theories to solve and understand
scientific and non scientific problem
To find solutions to scientific and
nonscientific and social problem
To overcome or solve the problem
occurring in our everyday life.
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RESEARCH
METHODOLOGY

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Research Methodology Means

A system of models,
procedures and techniques
used to find the results of a
research problem is called
research methodology

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 A science of study how research is

done scientifically
Methodology helps to understand not
only the products of scientific inquire
but the process itself

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Importance of
Research
Management

Product identification
Demand identification
Product development
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Importance of Research

Pricing
Design of advertisement
Market Segmentation
Buying Behavior
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Importance of Research
Production
Forecasting
Inventory Control
Job-Shop Scheduling
Quality Control
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Importance of Research

Personnel

Management Planning
Performance appraisal system

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 Leadership style
Training Methods
Labour welfare study
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TYPES
OF
RESEARCH

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Types of Research
A research can be classified as follows

Exploratory Research
Descriptive Research
Analytical research

Types of Research
Quantitative Research
Qualitative Research
Conceptual Research
Modeling Research
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Exploratory Research

Exploratory research is most

commonly unstructured,
informal research that is
undertaken to gain
background information about
the general nature of the
research problem.

Exploratory Research

It is usually conducted when the

researcher does not know much
about the problem and needs
additional information or desires
new or more recent information.

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Exploratory Research
A research which analyzes the data and
explores the possibility of obtaining as
many as relationships as possible
between different variables without
knowing their end applications.
Example:- Literature Survey, Experience
survey

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Descriptive Research
This type of research carried out specific
objectives and hence it results in definite
conclusion. Descriptive research is undertaken to
provide answers to questions of who, what, where,
when,
and how but not why.
Cont

Descriptive Research

Example: What is the pass rate for

particular courses?
What is the dropout rate on
particular degree programmes?
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Analytical Research
This type of research is used
where information is already
available, and analyze these to
make a critical evaluation of the
material.
Ex:- PERT/CPM methods

Quantitative Research
Answer questions about data that
can be measured in order to
explain and predict or phenomena
that can be expressed in terms of
quantity.

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Quantitative
Research
Answer questions about nature of
phenomena in order to describe
phenomena and understand it from
the participants point of view.

Conceptual Research

This type of research is related to

some ideas or theory and generally
used by philosopher.

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Modeling Research
This type of research is related to
business situation where business
situation is formulated into
different types of model.
Example:Mathematical model, simulation models

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Research Process

The Research Process can be

simple or complex, quick or
lengthy, depending on the
complexity of information needs.

Research Involves
following steps:
1. Problem definition
2. Objectives of the research
3. Research design
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4. Data collection
5. Data analysis
6. Interpretation of data
7. Validation of research

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CASE
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CASE
In a project conducted for a major
consumer firm the management
faced the problem was how to
respond to a price cut initiated by a
competitor.

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 The firms research staff initially

identified the problem and
suggested:
a)Reduce the price
b)Maintain the price and increase the
price heavily.
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c) Reduce the price partially and

moderately increase the
advertisement cost

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 None of the above worked

An outside researcher was
brought and the problem was
redefined as improving the
market share as:
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a) Improving the market share.

b) Profitability of the product

line.

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QUESTIONS???
1) What was wrong with the
problem which was defined?
Ans:
Problem Defined too narrowly

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2) What would you have

suggested as the research
staff of the company?
Ans:
To look at the production line.

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3) How do you develop a

marketing strategy for a
brand?
Ans:
By increasing the brand equity.
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4) How do you improve the

competitive position of the
firm?
Ans:
By improving the marketing mix.
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QUESTIONS
??
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QUESTIONS???
1. What do you mean by research in
Redman and Mory Definition?
a) An area of scientific investigation.
b) Search for knowledge.
c) Systematized effort to gain new
knowledge.>
d) Voyage of discovery.
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2. Fill in the blank Research Methodology

in a way to________ solve the research
_______
a) systematically, method
b) Studying, problem
c) Studying, method
d) Systematically, problem >
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3. Research Methodology is a way to

systematically solve the _____ problem.
a) Statistical
b) Sampling
c) Research >
d) All of these
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4. ____________ is a subset of research

methodology
a)
b)
c)
d)

Scientific method
Research methodology >
Research techniques
None of these

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5. Redman and Mory define research as

Systematized effort to ___________
a)
b)
c)
d)

Reach conclusions
Make deductions
Formulate hypothesis
Gain new knowledge >

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6. The research that includes survey and

facts findings enquiries is known as
__________
a)
b)
c)
d)

Fundamental Research
Analytical Research
Empirical Research
Descriptive Research >

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7. __________ research is related to some

abstract ideas or theory.
a)
b)
c)
d)

One time research

Historical research
Conceptual research >
Field-setting research

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8. To test a hypothesis of a casual

relationship between varieties is the
study of
a)
b)
c)
d)

Research Methodology
Research Techniques
Hypothesis testing >
Research Design

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9. Descriptive research includes

a)
b)
c)
d)

Survey & fact findings enquires >

Problem solving
Measurement of quantity
None of these

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10. The purpose of inferential approach is to

a)
b)
c)
d)

To experiment
Form a database >
To simulate
None of these

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11. Significance of research is

a)
b)
c)
d)

Private relationship
Solving personal problems
For Non-Government policies base
None of these >

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12. Research means

a)
b)
c)
d)

Search again >

To measure
To apply
None of these

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13. Types of research are

a)
b)
c)
d)

Descriptive >
Ordinal
Cardinal
Nominal

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14. Modeling research deals with

a)
b)
c)
d)

Mathematical & management model >

Statistical model
English models
None of these

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Thank You
Please forward your query
To: dchoudhury@abs.amity.edu
CC:
manoj.amity@panafnet.com
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