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CHAPTER
ENTREPRENEURIAL
CREATIVITY AND INNOVATION
Fundamentals of Entrepreneurship
Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Objectives
The objectives of this chapter are to:
provide students with a better understanding of the issues on
creativity and innovation especially those that are related to
entrepreneurship.
provide students with creativity techniques that can be applied
in their course works
Fundamentals of Entrepreneurship
Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Learning Outcomes
At the end of this chapter, students should be able to:
be more open minded and ready to accept new ideas
gain an understanding of issues on creativity, innovation and
learn to apply creativity techniques
Fundamentals of Entrepreneurship
Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Thinking Skills
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Knowledge
Expertise or knowledge encompasses everything a person
knows and can docan be acquired in different ways: formal
and informal educationeducation and training are major
factors that distinguish the founders of technical ventures from
other types of entrepreneurs.
In order to be creative, a person should have an adequate
level of knowledge and skills in the area of his interest as
specialized knowledge can enable a person to focus on his
specific area of interestshould also have broad general
knowledge to enable him to think divergently and integrate or
apply other technologies that have been developed in other
fields.
Fundamentals of Entrepreneurship
Oxford Fajar Sdn. Bhd. (008974-T), 2013
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Motivation
Motivation determines what people actually want and will do.
There are two types of motivation: intrinsic and extrinsic. Intrinsic
motivation is internally driven through a person interest, desire,
aspiration and passion.
Extrinsic motivation can be divided into financial and non-financial
motivation.
Non-financial rewards can be in terms of compliments, words of
encouragement, acknowledgement, peer pressure and
encouragement to promote creativity.
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Oxford Fajar Sdn. Bhd. (008974-T), 2013
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