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Group 3
Name
Roll No
Deepak Sasikumar
13P019
Saurabh Wagh
13P057
Tejas Shah
13P046
Anirudh Krishnan
13P006
Arjun Murthy
13P012
Aswin Sridhar
13P038
Context
Present in 41 locations in 21 countries, but
different prices in each country
These price variations were in some cases
too large to be passed off as the results of
differences in local operations, transportation
and distribution costs
Abrasive were used in 3 forms: Bonded,
Coated, Loose
Biggest customer: Genag
Genag demand a global pricing scheme
Sales Revenue
Tyler was considered as price leader
$210
All subsidiaries are autonomous
$580 $960
Bonded
Coated
Loose
International Pricing
Proposal
Establish the US prices of Nov 1,
1989, as ceilings for a given
minimum quantity of grinding wheel
for all Genags foreign plants
Where a local price was already
lower than that in the US, the local
price would remain in force
Implementing Price
Coordination
1.
2.
3.
4.
Economic Measures
Centralization
Formalization
Informal Coordination