Diwakar

Vandana
Abhishek
Preeti
Vikas

Executive Summary

Our mission is to will provide a friendly, comfortable

atmosphere where the customers can receive quality food,
drinks, and service at a reasonable price.

Our caf will offer a variety of choices to the customers.

Cappuccinos, lattes, espressos, smoothies, regular coffee, soft
drinks, and tea of all sorts will be available.

The caf will also serve deli-style breakfast sandwiches with

the freshest ingredients, muffins, croissants, cinnamon rolls,
coffee cake, and other tasty treats.

Coffee Spot Caf will be open from 6:00 A.M. to 6 P.M.

Sunday-Saturday.

Goals and Strategies

Short-term goal: Use the quality of our

service and advertising to soon
become well-known throughout
Connersville.

Long-term goal: Expand the business

to other locations and include catering.

Strategy: Work hard to have the besttasting coffee, treats, and service in
town and surrounding areas.

SWOT Analysis

Strengths: Reasonable prices, wide variety of

coffee and drinks, a lot of home-made treats

Weaknesses: Turn down in the economy, startup costs, new business, no reputation

Opportunities: Job opportunities for the many

unemployed in Connersville, catering

Threats: Gas stations, McDonalds, Brians

Bookstore, and other local restaurants SWOT
Analysis

Location

The location of my business will be in

kurukshetra sector 17. Near kessel
mall.

Because lots of youngster and families

come there for shopping and
entertainment.

It is also near to MC building lots of

people come there for official purpose..

Main market is very near to it.

Market Analysis

Target Market: My target market will be to

anyone who enjoys coffee, but I will mainly
target people age 18 and older, both male
and female, and who are of the working class.

Competition: In Kurukshetra other than caf

coffee day no other coffee bar is open, so no
more competition is there.

Market Trends: Coffee consumption in India has

increased from 55,000 tones to 75,000 tones in the last
three years. India is sixth largest producer of coffee in
world coffee retail formal is growing at 10 to 12 percent a
year Organized coffee retail business-Rs 25 bn.

Menu Design

MENU
Granitas

Blood Orange

Cool Blue

Hot Coffee
Rs40
Rs35

Espresso Rs60

Macchiato

Pineapple Crush Rs40

Emerald Ice

Ruby Surprise

Rs40
Rs45

Quick Bites

Samosa

Rs10

Puff

Rs10

Veg-Pizza

Chocolate

Butterscotch Rs50

Seasons Best ----

Rs50

Caf Latte

Rs70

Chococinno

Rs60

Mango Colada Rs80

Caf Mocha

Rs80

Strawberry

Irish Coffee Rs80

Rs90

Smoothies

Colada

Cold Coffee

French Fries

Rs60

Kathi Roll

Rs60

Wraps

Rs60

Rs40

Rs40

Rs130

Vanilla

Cappuccino

Sweet Mint

Chesse-Pizza

Rs45

Ice Creams

Rs90

Rs100

Cremosas

Litchi

Cold Sparkle Rs90

Ginger Spice Rs

Brandied Banana Rs90

Pina Colada Rs

Tropical Iceberg Rs100

Iced Eskimo

Rs100

Rs

Cremosas

Granitos

Smoothies

Product Serving Size

Hot Coffee ------ 150 ml

Cold Coffee ------ 250 ml

Smoothies ------- 150 ml

Granitas

------- 250 ml

Start Up Cost
RENT -1,00,000 P.A
LAIBRARY COST-1,50,000 P.A
SPORTS HALL COST-1,50,000 P.A
WAITERS SALARY(6000 x 4)2,88,000 P.A
ELECRICITY BILL-50,000 P.M
REPAIR & MAINTAINANCE-30,000 P.A
RAW MATERIAL-40000 P.M
ADVERTISEMNET EXPENSES- 50,000 P.A
FIXTURES & FURNITURE-5,00,000
TOTAL-13,58,000

SOURCE OF FUND

TOTAL COST-13,58,000

RESERVE-1,42,000

CAPITAL:

VANDNA VERMA=300000

DIWAKAR SAINI=300000

VIKAS SINHMAR= 300000

ABHISHEK SINGH=300000

PRITI VERMA=300000

Interior

Caf Library
Some Key Points:

Monthly membership pack Rs400

One hour charge Rs30

Annual pack Rs4500

Only magazines and newspapers

Caf Play Mania

Some Key Points:

Games included:

Snooker

Table tennis

Air hockey

carom

Per hour charge Rs150

Monthly membership pack for Rs2,000

Annual membership for Rs20,000

Merchandising:

Caps

T-Shirts

Bags

Mugs

Coffee Filters

Coffee Powders

Coffee Mints

Pens

Marketing Plans

Distribute pamphlet in local newspapers

Adds on local cable TV channels

Posters in city, sectors, university, NIT and

colleges etc.

Hoardings around the city

THANK YOU