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Advertising ROI Visitors per month impressions per visitor Total Impressions Cost per 1000 impressions Cost for advertising click through rate 4,300,000 4 17,200,000 100 1,720,000 3% Case Fact and Exhibit 2 Calculation.
Advertising ROI Visitors per month impressions per visitor Total Impressions Cost per 1000 impressions Cost for advertising click through rate 4,300,000 4 17,200,000 100 1,720,000 3% Case Fact and Exhibit 2 Calculation.
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Attribution Non-Commercial (BY-NC)
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Advertising ROI Visitors per month impressions per visitor Total Impressions Cost per 1000 impressions Cost for advertising click through rate 4,300,000 4 17,200,000 100 1,720,000 3% Case Fact and Exhibit 2 Calculation.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
Visitors per month 4,300,000 Case Fact & Exhibit 2
Impressions per visitor 4 Calculation Total Impressions 17,200,000 Exhibit 2 Cost per 1000 100 Case Fact & Exhibit 2 impressions Cost for advertising 1,720,000 Exhibit 2 Click through rate 3% Exhibit 2 &3 Number of Click 516,000 Calculation & Exhibit 2 -Throughs Cost per click through 3.33 Calculation & Exhibit 2 Purchase% 6% Exhibit 3 Cost per purchase 55 . 56 Calculation (3.33/6%) Estimated contribution 150 Exhibit 4 per sale New Customers ( Click 30,960 Calculation throughs*% who purchase Income (contribution * $4,644,000 Calculation New Customers) Profit $2,924,000 Calculation ROI 1.7 Calculation Marvel – Advertising ROI
Visitors per month 19,000,000 Case Fact & Exhibit 2
Impressions per visitor 3 Calculation Total Impressions 57,000,000 Exhibit 2 Cost per 1000 impressions Na Case Fact & Exhibit 2 Cost for advertising Na Exhibit 2 Click through rate 1.4% Exhibit 2 &3 Number of Click -Throughs 798,000 Calculation & Exhibit 2
Cost per click through 0.54 Calculation & Exhibit 2
Impressions per visitor 2 Calculation Total Impressions 5,000,000 Exhibit 2 Cost per 1000 impressions NA Case Fact & Exhibit 2 Cost for advertising 2,60,000 Exhibit 2 Click through rate NA Exhibit 2 &3 Number of Click -Throughs 37000 Calculation & Exhibit 2
Cost per click through 7.03 Calculation & Exhibit 2
Purchase% 12 Exhibit 3 Cost per purchase (7.03/12%) 58.56 Calculation
Estimated contribution per sale 165 Exhibit 4
New Customers ( Click throughs* 4440 Calculation
% who purchase Income (contribution * New 732,600 Calculation Customers) Profit 472600 Calculation ROI 1.82 Calculation