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SECTION 2.1
SECTION 2.1
SECTION 2.1
Key Terms
marketing concept
customer
consumer
market
target marketing
customer profile
marketing mix
Chapter 2 Basic Marketing Concepts
SECTION 2.1
SECTION 2.1
SECTION 2.1
What is a Market?
A market is all potential customers who
share common needs and wants and who
have the ability and willingness to buy the
product.
SECTION 2.1
SECTION 2.1
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SECTION 2.1
Slide 2 of 3
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SECTION 2.1
Slide 3 of 3
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SECTION 2.1
Target Marketing
Target marketing is focusing all marketing
mix decisions on the specific group of
people you want to reach.
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2.1
ASSESSMENT
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2.1
ASSESSMENT
Thinking Critically
Many women's magazines like Glamour and
Elle publish advertisement for men's cologne.
Explain the rationale for this practice.
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2.1
Graphic Organizer
Marketing Research
Product
Marketing Segmentation
Price
Place
Promotion
Consumers
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Marketing Essentials
End of Section 2.1
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