[YOUR COMPANYS PRODUCT

HERE]
Competitive Analysis

Competitive Analysis
[YOUR COMPANY]
Your product

Competitor #2
Product

Competitor #3
Product

Competitor #4
Product

Competitor #5
Product

Competitor #6
Product

VP: What is this

products value
proposition?

VP: What is this

products value
proposition?

VP: What is this

products value
proposition?

VP: What is this

products value
proposition?

VP: What is this

products value
proposition?

VP: What is this

products value
proposition?

Support:
How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Support:
How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Support:
How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Support:
How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Inside the report:

How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Support:
How does this company
support that value
proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?
How does this company
support that value
proposition? How does
this company support
that value proposition?

Cost:
How much does this
product cost?

Cost:
How much does this
product cost?

Cost:
How much does this
product cost?

Cost:
How much does this
product cost?

Cost:
How much does this
product cost?

Cost:
How much does this
product cost?

Your Company: Your Product

Your Company Your Product

Value Proposition: Based
on publicly available
information, what is this
products value proposition?
What is your assessment of this
how this company is using this
value proposition?
What is your assessment of how
this company is using this value
proposition?

Use marketing material, such

as a landing page, to show
how the value prop is
communicated
Call out key statements of
the value proposition like
this

Call out key

support
elements of
the value
proposition

Your Company Your Product

Supporting information:
How do they support that value
proposition?
With what unique benefits and
features?
How do they add credibility?

What is your overall

assessment of these
supporting elements?
The product: Actually buy
or use the product if you
can. What is your
assessment?
In the purchase process, what
friction did you experience?

Cost:
What is the cost?

Use marketing material, such

as a landing page, to show
how the value prop is
communicated
Call out key statements of
the value proposition like
this

Call out key

support
elements of
the value
proposition

Competitor #1: Competitor #1s

Product

Competitor #1 Competitor #1s

Product
Value Proposition: Based
on publicly available
information, what is this
products value proposition?
What is your assessment of this
how this company is using this
value proposition?
What is your assessment of how
this company is using this value
proposition?

Use marketing material, such

as a landing page, to show
how the value prop is
communicated
Call out key statements of
the value proposition like
this

Call out key

support
elements of
the value
proposition

Competitor #1 Competitor #1s

Product

Supporting information:
How do they support that value
proposition?
With what unique benefits and
features?
How do they add credibility?

What is your overall

assessment of these
supporting elements?
The product: Actually buy
or use the product if you
can. What is your
assessment?
In the purchase process, what
friction did you experience?

Cost:
What is the cost?

Use marketing material, such

as a landing page, to show
how the value prop is
communicated
Call out key statements of
the value proposition like
this

Call out key

support
elements of
the value
proposition

Recommendations

Competitive Landscape:
Competitor weaknesses and strengths
Chances to partner together
Opportunities in the marketplace
Potential VP: Based on this competitive research, do you
have any recommendations for changes to your products
value proposition? How can you act on them
We should highlight our
We should also indicate that this
A detailed description of XXXX will also help to
differentiate us.