B-plan for a food truck

A special project

Elementary market research

Extensive market research
Product Finalizing & Target Market Identification
Design/logo & procurement of essential requirements
Licensing of the Food Truck
Channel Partners

Steps involved in start-up

of the business

Pre-Launch Activities
Launch
Post-Launch Activities
Expansion

Contd.

Selection of
the City
Secondary
Research
Demographics

Elementary market
research

Qualitative
Research

Focus
Group
Study

Quantitative
Research

Offline
Surveys
Online
Surveys

Extensive Market
Research

Market
Analysis

STP of the
product

Product Finalizing & Target

Market Identification

Exteriors

Interiors

Design/logo & procurement

of essential requirements

Licensing

Food & Beverages

RTO
Municipal Corporation

Licensing of the Food

Truck

Fixed

Fully
Functional
Variable

Channel Partners

 Online & Digital Marketing

Pre-Launch
Branding Activities
Launch

Combo & Offers

Introductory Prices

Pricing Strategy
Post-Launch
Happy Hours

Marketing Activities

University Campus/ IT parks/

Shopping Malls
Imitation of the Plan
Multiple Cities

Expansion

Financial Projections

Capital
Human
Resources
Channel
Partners

Initial Investment
Self-Sustaining
Local Street Food Vendors
Hotel Management Students
Suppliers

Resources Required &

Sources of resources

Phase-I

Phase-II

Phase-III

Pre-launch
3months
Post-launch
3months

Multiple Trucks
in a City
4 simultaneous
launches

3 cities multiple
launch
After 1 year

Time-line

Thank you !!