HUL

Group members:
Ambily.J.Xavier
Alka.G.Pillai
Naveen Anil
Browny
Jinu Prakash
NAVEEN

PRODUCT INNOVATION

INNOVATION IN UNILEVER
Brands and innovation are at the heart of HUL.
In Unilever, research and development (R&D)
is the home of breakthrough technology for
bigger, better, faster innovations.

PRODUCT INNOVATION

Clean clothes,less water

Smoother,straight hair
Intelligent deodorant
Cool ice cream innovations
Knorr:a revolution in stock
Pioneering technology for Magnum
Temptation

Clean clothes, less water

Helping hand wash
Understanding the problem
Reduced rinsing

COOL ICE CREAM INNOVATIONS

Less fat, more fruit

Ice structuring
Bakers yeast
Safety & approvals

Knorr: A revolution in stock

Natural, nutritious and delicious foods
Closer to home
Global launch

Skin Lotion:
Dry versus healthy skin
Vaseline Sheer Infusion

 Pureit recognized with prestigious

innovation awards
Pureit has been awarded with the Golden
Peacock Innovative Product/Service Award in
the FMCG sector
2 awards from UNESCO Water Digest in the
category of Best Domestic Non-Electric Water
Purifier and Best Water R&D and
Technological Breakthrough.

BRAND EXTENSION
A common method of launching a new product by using an
existing brand name on a new product in a different category.
A company using brand extension hopes to leverage its existing
customer base and brand loyalty to increase its profits with a
new product offering.
Brand extension become successful only if there is some logical
association between the original product and the new one.
A weak or nonexistent association can result in brand dilution.
If a brand extension is unsuccessful, it can harm the parent
brand.

Successful Brand Extensions have Fit and Leverage.

Fit: What categories consumers will accept from a brand. A
brands stretch-ability or boundaries.
Leverage: Distinctive properties a brand owns that provide
a competitive advantage to the brand extension in its new
category.

HUL
HOME
CARE

PERSONAL
CARE

WATER
PURIFIER

FOOD &
DRINKS

PERSONAL CARE PRODUCTS

FOOD AND DRINKS

HOME CARE

WATER PURIFIER

HOME CARE PRODUCTS BRAND EXTENSIONS

1. SURF EXCELS EXTENSION:

2. COMFORT FABRIC CONDITIONERS EXTENSION

VIMS EXTENSION

PERSONAL CARE
DOVE EXTENSION

FAIR & LOVELYS EXTENSION

FOOD AND DRINKS

BRUS EXTENSION

KNORS EXTENSION

WATER PURIFIER
PUREIT

PUREIT HAS NO EXTENSIONS TILL DATE.

BRAND EQUITY
the added value endowed to products
and services.
How consumers think, feel, and act with
respect to the brand, as well as the
prices, market share and profitability
that the brand commands for the firm.
An important intangible asset that has
psychological and financial value to the
firm.
NAVEEN

Consumer-based brand
equity
Customer-based brand equity can be
defined as the differential effect that
brand knowledge has on consumer
response to the marketing of that
brand.
Positive customer-based brand equity
Negative customer-based brand
equity
NAVEEN

There are three key ingredients

Brand equity arises from differences in
consumer response.
Brands must create strong, favourable and
unique brand associations with customers.
The differential response by consumers
that makes up the brand equity is reflected
in perceptions, preferences, and behaviour
related to all aspects of the marketing of a
brand.
NAVEEN

HUL brands-2013
In the 2013 Brand Equity survey of
Most Trusted Brands, three HUL
brands Clinic Plus at No. 3, Lifebuoy
at No. 4 and Lux at No. 5 - feature in
the Top 5 list.
In the survey, HUL emerged as the
company with the maximum number
of brands in the Top 25. Seven HUL
brands feature in the Top 25 list.
NAVEEN

About the Brand Equity Survey

HUL brands have consistently featured and
have dominated the list of Indias Most
Trusted Brands.
Conducted by Nielsen on behalf of Brand
Equity.
The Most Trusted Brands survey is among
the largest of its kind in India with a design
sample of 7,200 respondents across socioeconomic classes, age, income and
geography.
NAVEEN

 CORPORATE BRAND UNILEVER

INDIAN SUBSIDIARY CORPORATE BRAND
HINDUSTAN UNILEVER LTD ( Add
vitality to Life)
MEGA BRANDS LUX, PONDS,
LAKME,DOVE,KISSAN, LIFEBOUY.
FAMILY BRANDS VASELINE,CLINIC
PLUS.
SUB BRANDS >100 LIKE SURF EXCEL,
WHEEL, KWALITY WALLS, BROOK BOND,
SUNSILK , FAIR N LOVELY ETC
NAVEEN

BRAND ELEMENTS
FOR CORPORATE BRAND HUL
NAME HUL
COLOUR BLUE DARK BLUE
LOGO & SYMBOL
PACKAGING
SLOGANS/JINGLES

NAVEEN

 FAMILY BRANDS AND MEGA BRANDS

HAVE THEIR SPECIFIC ELEMENTS
PONDS PINK DARK AND ROSY
COLOURS
SURF EXCEL , RIN BLUE
KWALITY WALLS DARK RED ETC
EVERY ADVERTISEMENT MENTIONS THE
CORPORATE BRAND IN THE END ALWAYS

NAVEEN

BRAND LEVEL
PROJECT SHAKTI(Rural Women
empowerment)
Cinema van operations( film captions
& adds)
Goal of doubling size with improving
environmental footprint
PERFECT STORES (POP)
MARKETING BUDGET - 2556.58CR (910)
NAVEEN

PRODUCT LEVEL

COLABORATION WITH PEPSI FOR BEVERAGES

ICE CREAM PARLOURS (SWIRLS)
Is it love? No its Dove ads? & Lifebuoy Eg
'Wheel' re-launch with better formulation,
packaging & fresh communication.
FRANCHISED LAKME BEAUTY SALONS TO
LAKME STUDIO & LAKME FASHION WEEK
(SIGNATURE CAMPAIGN)
NAVEEN

BRAND STRATEGIES
VAST PRODUCT PORTFOLIO
ACQUISITION (SAVLON BRAND etc)
LINE PRUNING, BRAND RESTRUCTURING AND
CONSOLIDATION
CORPORATE STRATEGY TO BE A MARKET
LEADER (RESULT) MEGA BRANDS
SKUS IN EVERY PRICE SEGMENTS
UPGRADE CUSTOMERS EVEN AT OWN BRAND
CANNIBALIZATION
CAUSE MARKETING
NAVEEN

BRAND ASSOCIATIONS
HUL DREAM EMPLOYER(ALL TOP B SCHOOLS)
CUSTOMER AND BRAND LOYALTY AWARD 2010
DOMINATED THE MOST TRUSTED BRAND SURVEY WITH 3
BRANDS IN TOP 10 AND 7 IN TOP 20
VALUE FOR MONEY COMPANY
MOST PREFFERED HOME CARE & PERSONAL CARE
COMPANY
Hul products enhance image of Retail stores

Lifebouy : Earlier hygiene (Now family health)

Lux : Beautiful skin like Ash
Pepsodent : Germ control
Close up : Freshness
NAVEEN

BRAND AUDIT
Abrand auditis effectively a health
check of thebrandto identify and
address problems areas with a net
result of helping you turn things
around and grow your bottom line.
Brands are like living entities with life
cycles.
Externally, Consumer focused
assesment.

INCLUDES

Brand vision
Mission
Promise
Values
Position
Personality
performance

Audit committe
The Audit Committee of the
Company is entrusted with the
responsibility to supervise the
Companys internal control and
financial reporting process. The Audit
Committee also looks into controls
and security of the Companys
critical IT applications.

Members
Mr. Aditya Narayan - Independent Director
Mr. Aditya Narayan (62) began his career as a Management
Trainee with ICI India Limited (now Akzo Nobel India Limited)
in 1973.
Mr. S. Ramadorai - Independent Director
Mr. S. Ramadorai (69) has been in public service since
February 2011, currently acting as Chairman of National Skill
Development Agency (NSDA) in the rank of a Cabinet Minister.
Mr. O. P. Bhatt - Independent Director
Mr. O. P. Bhatt (63) is the former Chairman of SBI (State Bank
of India). In the 36 years that Mr. Bhatt served at SBI, he
worked on several important national and international
assignments.

Members
Dr. Sanjiv Misra - Independent Director
Dr. Sanjiv Misra (66) is a retired Indian Administrative
Services (IAS) officer and a former member of the 13th
Finance Commission, a constitutional position with the
rank of a Minister of State.
Ms. Kalpana Morparia - Independent Director
Ms. Kalpana Morparia (65) is Chief Executive Officer of J.P.
Morgan, India. Ms. Kalpana leads each of the firm's lines of
business Corporate & Investment Banking and Asset
Management.

Operational Highlights
Domestic consumer business grew 9%
with an underlying volume growth of 4%.
Operating margin expanded +40 bps.
Total dividend of Rs.13.00 per share was
declared for the Financial Year.
Strong track record of cash generation
was sustained with cash from operations
at over Rs. 5,000 crores,up
Rs. 462 crores over the previous year.

Segmental performance

Key performance
Indicator

Performance Trend

Business Model

Business model

SWOT

Sustainable Living
Unilever Sustainable Living Plan aims to help everyone enjoy
a good quality of life while respecting the planet.
58 million people reached through Lifebuoy Handwashing
Programme since 2010.
57.5 million people gained access to safe drinking water from
Pureit globally, by end of 2013.
CO emissions per tonne of production in India reduced by
27%, water usage by 37% and waste by 84% compared to
2008.
In 2013, total 35 sites out of 38 sites became zero nonhazardous waste to landfills; an addition of five more sites
compared to previous year.
Out of 38 HUL factories, 33 became zerodischarge in 2013.

 A total of 86 tea estates in Assam,

Darjeeling and Tamil Nadu were certified
'Sustainable Estates' by the Rainforest
Alliance.
80% of tomatoes used in Kissan Ketchup
were from sustainable sources.
Shakti network strengthened taking the
total number of Shakti Entrepreneurs
(Shakti Ammas) to over 65,000
complemented by over 50,000

THANK YOU