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Fundamentals of
Business Communication
Course Code: MBA 1305
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
Introduction to Business
Communication
Communication
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
2.
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
is a process
It is inevitable
Meaning based
Communication can be
intentional and unintentional
Communication is
systematic
A two-way traffic
Communication is a social
process
A Dynamic process
A Continuous process
Communication
involved
interaction and transaction
Needs proper
understanding
Leads achievement of the
organizational objectives
Dispels misunderstandings
It is the lifeblood of the
business.
Has Four skills
Reading, writing, speaking
and listening
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
phone Calls
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
Importance of Business
Communication
The
Importance of Business
Communication
Internal Communication
Rapid
technological
advancements
deeply affect not
only the methods
of work but also the
composition of
groups. In such a
situation, proper
communication
between superiors
and subordinates
becomes very
necessary.
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
Importance of Business
Communication
INTERNAL COMMUNICATION
Effective internal communication works towards
establishing and disseminating of the goals of an
enterprise, evolving plans for their achievement,
organizing human and other resources in an efficient way.
It helps in selecting, developing and appraising members
of the organization, in motivating and encouraging people
to put in their best, and in controlling their performance.
Growth in the size and multiple locations of organizations
require keeping in touch with employees spread over
different states of a country or over different countries.
Sending directions and getting feedback from them would
be possible only through effective communication.
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Importance of Business
Communication
EXTERNAL COMMUNICATION
External communication relates an
organization to the environment outside. No
enterprise can thrive in a vacuum. It has to
be aware of the needs of the customers, the
availability of suppliers, regulations of the
government and the concerns of a
community.
Only through effective communication can an
organization become an open system
interacting with its environment.
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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normal functioning
area of this subject.
Since communication is
essential in every
sphere of human life, its
scope is wide and
pervasive.
No human being or any
business concern can
survive without
communicating. In the
following slides a brief
discussion on scope of
communication is
discussed:
Scope
Personal
Social
The
Industrial
Management
Business
International
Religion
State
Life
of Life
Business
Relations
Affairs
Affairs
Communication
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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13
14
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Using
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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17
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
Communication
If
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Barriers of Business
Communication
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
Communication
For convenience of analysis, we may
classify the barriers into five types:
Mechanical barriers
Physical barriers
Psychological barriers
Semantic and language barriers
Status barriers
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
Communication
2. Physical Barriers
Sometimes
background
noise, whether in a face-toface meeting or at either
end of the telephone,
reduces the audibility of the
spoken word.
If the listener is too far from
the speaker, s/he may not
be able to hear him, in which
case distance is the barrier.
The time taken for the
message to reach its
destination can become a
barrier, e.g. a telegram
delivered too late
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
3. Psychological barriers:
Communication
A person of weak hearing or eyesight cannot always receive the
communication in full.
The age of the listener puts its own limitations on his ability to
receive messages. One may be too young or too old to understand
certain things.
A persons educational level governs his understanding. Some
background knowledge is required to understand certain messages.
A wandering mind cannot fully gather the inputs given to it. While
roving is a natural tendency of the mind and the attention span of a
listener is limited, there may be other causes of inattention too.
These may be visual or audio distractions gaudy pictures or songs
in the neighborhood.
Ideological loyalties may form a barrier to communication. One may
have a political party membership, a philosophical principle (like
hedonism, i.e. devotion to sensory enjoyment), and a religious
affiliation that has already bound the way one thinks. Such a person
may not be receptive to the ideas counter to his ideology.
Loyalty to a brand or an organization is also a barrier. One who is
loyal to a certain brand may not be receptive to a rival products add.
One may not be receptive to the praises of an organization or a
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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team other than ones countries, etc.
Barriers of Business
3.
Psychological barriers (continued):
Communication
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
4. Semantic and language
Communication
barriers:
Words
An
Complex
Idioms
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Barriers of Business
Communication
4. Semantic and
Advertisement:
Bad Dog for Sell
language
barriers
(Continued):
An
advertiser offered
to sell a big, bad
dog. While the word
bad is meant to
convey its attacking
power to guard a
house, some readers
may take it
otherwise. The
context changes the
meaning of the
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladeshword.
Open University
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Barriers of Business
Communication
5. Mechanical Barriers
A
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Process of Business
Communication
Ms. Adiba Anis, Lecturer (Marketing), School of Business, Bangladesh Open University
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Process of Business
Communication
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