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(Pestle Analysis)
Presented By:Group 9
Nitin Dass
Saif Aijaz
Rohit Sethi

The first human settlement in the history of Dubai was in
approximately 3000 BC, when the area was inhabited
by nomadic cattle herders.

The area was sustained by fishing and pearl diving for a

thousand years, with the first records of the town being made
in 1799 when the Bani yas clan established it as a dependency
of Abu Dhabi.
In 1966, oil was discovered in Dubai, which changed the
country beyond recognition and led to Dubai becoming the
vibrant, modern, business-centred city-state it is today.


Each Emirate has its own governmental institution.

UAE Federal Government
President of UAE: Sheikh Khalifa bin Zayed Al Nahyan
It is governed by a Federal Supreme Council made up of the
seven emirates .
Dubai shares legal, political, military and economic functions
with the other emirates within a federal framework, although
each emirate has jurisdiction over some functions such as civic
law enforcement and provision and upkeep of local facilities
UAE has been a WTO member since 1996, giving it access to
newer markets and helping removal of the barriers to exports .

There is no difference between the residents and nonresidents as far as taxation is concerned
Individuals are not taxed in UAE

Dubai's government operates within the framework of a

constitutional monarchy

Labour law
Environmental law
Dubai became the first emirate within the UAE to open its
property market to foreign ownership, followed by Abu Dhabi.

Currency: Emirate dirham (Dh or AED)
Exchange Rate: Dh3.67 per US dollar
Oil exports: 2.2 million barrels of crude oil/day,3 rd largest
Increase in spending for infrastructure and job creation.
Free zone : strongest pillars of the countrys diversification
The UAE economy is expected to reach US $448.6 billion by 2017,
with a CAGR of 5.15% over the next five years
GDP: $570billion,4.3%
Inflation : 2.80%
FDI Inflow: $9.6 billion
Public Debt: 17.6% of GDP

Dubais main revenues are from tourism, real estate and financial
services. Revenues from petroleum and natural gas contribute
less than 6% of Dubai's economy.
Dubai's foreign debt is estimated at apprx. USD 100 bn.
Customs duties are low at 4% with many exemptions,
,100% repatriation of capital and profits is permitted.
No foreign exchange controls, No trade barriers or quotas,
Competitive import duties (4% with many exemptions)
Dubai ranks 22 according to ease of doing business index
There are no direct taxes on corporate profits or personal

Language: Arabic


Religion: Islam; practice of all religious beliefs is allowed.

Male : Female = 2.2 : 1.
Dubai is the most populated Emirate with 35.6% of the UAE
literacy rate: 77.9%
Women are seen as equals and are protected by rights and
privileges laid down by Islam.Population:9.2 million
Dubai is the only emirate that has Hindu temples and a Sikh
The culture of the UAE has a diverse, cosmopolitan and
multicultural society.

Zero Carbon City : Renewable energy, sustainable environment
Gulf Information Technology Exhibition one of the 3 rd Biggest
exhibition of its kind
The IT software industries and internet usage in the gulf region is
double the rate of Europe.
Dubai has a network of seven industrial areas, one business park and
three highly successful, specialized free zones of international
distinction, two world class seaports
Dubai is served by over 120 shipping lines and linked via 85 airlines to
over 130 global destinations
The city has a free flow tolling system so drivers are automatically
charged at toll gates using Radio Frequency Identification (RFID)

Discrimination law:-UAE's criminal and civil courts apply elements of
Sharia law, codified into its criminal code and family law, in a way which
discriminates against women.
Consumer law:- It is essential for the customers to ask for the detailed
prices and charges against all the handymen services provided by a
Antitrust Law: It aim to prohibit and penalise anticompetitive agreements,
abuse of dominant position within a given market and provides a
framework for merger control and regulation .
Employment Law:- Most jobs in Dubai have a probationary period of
between one month and one year. Some say the law says no, but people
have successfully resigned from their jobs at short notice during probation.
Health and Safety Law:-The Dubai Municipality also regulates the emirates
environmental code. These regulations differ for each industry and cover
topics such as hazardous waste, environmental permits for different
sectors, the import of dangerous goods, and environmental building codes .

Legal procedures in UAE a normally time consuming
There are two types of courts in UAE one which is
looking after criminal commercial and civil issues
called secular courts
There is another type of court called Islamic court
which looks after family and religious matters.
All the seven emirates of UAE have different laws and
governing bodies
There are no juries; only a single judge or a threejudge panel (depending on the case) hears case

UAE has a tropical desert Climate because of its location within
the Northern desert belt.
Summers are extremely hot and humid, with an average high
around 40 C (104 F) and overnight lows around 30 C (86 F).
Most days are sunny throughout the year. Winters are warm and
short with an average high of 23 C (73 F) and overnight lows of
14 C (57 F).
Rain reaching 150 mm (5.91 in) per year. Most of the rainfall
occurs in the December to March period.
Arid/tropical, sandy desert, and coastal areas.

UAE's declares Islam the official state religion of the UAE
Population:9.4 million
Dubai is the second most expensive city in the region and
20th most expensive city in the world
10-15% of the population of the emirate was made up of
Arab UAE nationals
Arabic is the national and official language of the United
Arab Emirates.
English is used as a second language.