CERTIFICATION

FOR
EDUCATIONAL
TV PROGRAM

JAMEYAH SHERIFF
EDUMONDE
(MALAYSIA)

Who We Are ??...

EduMonde consolidates more than 12 years of
Worldview Global Media Holding's (WGMH SA)
experiences in the use of communication for
education
and
social
development.
EduMonde's Board of Directors and Advisors
comprise of international experts in education
policies, health, cross culture, poverty
interventions
and
emerging
economies.
EduMonde and WGMH SA are committed to
the United Nations' Millennium Development
Goals (MDGs).

 Approximately one-third of the worlds population is

made up of 2 billion young people under 18

4th World Summit on Media for Children and

Adolescents Rio de Janeiro, Brazil / April 2004

Media in Asian - Trends and

Issues

4th World Summit on Media for Children and

Adolescents Rio de Janeiro, Brazil / April 2004

How much do children watch TV?

Most
children
watch TV
more then
other
Media

Electronic Media In The

Media in the Lives of 8Lives Of Infants,
to 18-Year-Olds
Toddlers And
Preschoolers
A Kaiser Family Foundation Study-USA2003-2010

Quality
Standard for
Educational
TV Programs
At the Second World Summit on Television for Children
(Childrens Film & Television Foundation, 1998), some
program makers comments the Teletubbies program:
American supporter of the program argued that Teletubbies "are
based on the natural activities of the child audience, using
humor to address their specific cognitive, physical and social
needs. In addition, she claimed that the program reflects a
universal understanding of the developmental processes
experienced by children.
A Norwegian opponent of Teletubbies took the view, however,
that the program is not responding to childrens needs. She was
worried by the idea that children are being invited into an alienlooking world with some alien-looking baby-like creatures talking
a baby language.

Our Goal..
To develop Minimum Standard for audiovisual
programs that combines both the
academic/pedagogical and the professional
broadcast standard.
Serve as tools to enhance teaching and
learning
Issuing certification that recognizes compliance
of these programs through Mediahub to the
minimum standard established.

CREATING
EXCELLENCE
ENVIRONMENT
- TV AND
EDUCATION
EMPOWER
BROADCASTE
R TO
PRODUCE
MORE
QUALITY
PROGRAMS

MORE
RELVANT
WITH LATEST
TECHNOLOGY

Why??

ISCED
(UNESCO)

Conform
with
Professional
Broadcaster
Standard

The
Certificatio
n Covers

Address
Various
Domain

Various
program
genre

Respect
existing
countrys
policies

Absence of existing
standard that
incorporate both
pedagogical and
broadcaster standard

Lack of knowledge
on Human
Development

Issues and
Challenges

Viewers find
educational TV
programs boring

Broadcasters Focus towards

entertainment and
sensationalization

Lack of
substantive
capacity among
educators

Benefit from the Certification

Broadcaster
s/Producers
- Guidelines and
benchmark
- Upgrade
competency and
knowledge

Create a new
Branding
Maximize the value
and revenue from
the archive

End Users
(General
audience and
Educational
Institution

Expand array in teaching

and learning
Capacity among
educators
Teaching and learning
become more relevant
Engage with all
stakeholders in
discussion, analysis and
synthesis

Exposure to certified
TV contents
Using media as a tool
for teaching and
learning
Improve and expand
reputation and
appreciation

INTERNATIONAL STANDARD
CLASSIFICATION OF EDUCATIONUNESCO

Sample of Children TV Program

According to Educational
Learning Minimum Standard

Focus on
Child
Development
Domain

According to the childs age

and based on development as
well as suitable curriculum that
have been implemented in
each country.
-Focus on the contents of the
program with entertainment
elements that can attract the
children.

-Consider all the

necessary elements that
will enhance children
development and
understanding in
learning.
-Promote children, as
learner
-opportunity should be
given to the children to
involve either directly or
indirectly in the
production of the
show/program.

-Using real life situation:

- Fiction (science/fantasy)
-Non Fiction drama. sitcom
--3D animation with children/
animal character
-Documentary history;
geography; science etc
-Quiz.- math; history;

Describe all the major elements of

the script including key scenes;
character; props/setting; storyline
plot, themes and genre of the show.
emphasize the importance
of understanding childrens
needs and sensitivity.

-Character or host and their

role is to assist children and
parent to understand about
the program
-provide children with more
information on the
programs.
- The character and the cast
should be:-

Warm
Natural acting
None violence action
None abusive
language

-Linked to a website or
-another program that has
relationship with the
contents; e.g.:
- a documentary about
Nature can be watched
through several movies
related this will help
children/students
understand more of the
contents and they also
make a comparison
between fiction and non
fiction

Edumondes
Certification
Who Involved?
Edumondes Board of Directors
Academician (USM and UPSI)
Principals and Teachers
Broadcasters/Producers
With the support from UNESCO and other International
organization related to Education