INTRODUCTION

It was founded in 1867 by HENRI NESTLE.

Was listed no.1 in fortune global 500
as the Worlds most profitable corporation.
Ranked no.13 in FT global 2011 with
market capitalization of $200 million.
Has 449 factories in 86 countries and employs
more than 3,28,000 people.
factories in india set up in 1961 at
Moga (Punjab),
Choladi (Tamilnadu),
Nanjagud (Karnatka),
Samalakaha (Haryana),
Ponda (Goa)

VISION
Nestl's aim is to meet the
various needs of the
consumer everyday by
marketing and selling foods of
a consistently high quality.

MISSION
We strive to bring consumers
foods that are safe, of high
quality and provide optimal
nutrient to meet physiological
needs. Nestle helps provide
selections for all individual taste
and lifestyle preferences.

NESTLE BRANDS
MILK PRODUCTS &
NUTRITION
BEVERAGES
PREPARED DISHES &
COOKING AIDS
CHOCOLATES &
CONFECTIONERY

PREPARED
PREPARED DISHES
DISHES
&
& COOKING
COOKING AIDS
AIDS

MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI
MAGGI

Xtra-delicious Magical Masala

HUNGROOO
2-Minute Noodles
Masala Dumdaar Noodles
Xtra-delicious Chicken Noodles
Vegetable Atta Noodles
Vegetable Multigrainz Noodles
Cuppa Mania
Sauces
Bhuna Masala
Coconut Milk Powder
Healthy Soups
Magic CUBES
Masala-ae-Magic
Nutri-licious PAZZTA

OCOLATES & CONFECTIONERY

NESTL DARK CHOCOLATE

NESTL KIT KAT
NESTL BAR ONE
NESTL MUNCH
NESTL MUNCH POP CHOC
NESTL MUNCH ROLLZ
NESTL Milk Chocolate
NESTL MILKYBAR
NESTL MILKYBAR Choo
NESTL MILKYBAR Crispy Wafer
Eclairs
POLO HOLE NEW FASHION
POLO

MILK PRODUCTS &

NUTRITION
NESTL
Bhuna
Jeera Raita

NESTL EVERYDAY
Dairy Whitener

NESTL SLIM
Milk and Dahi

NESTL a+

NESTL MILKMAID Creations

ESTL EVERYDAY
Ghee

NESTL ReaL
Fruit Yoghurts

NESTL
MILKMAID

NESTL NESLA

BEVERAGES

NESCAF Ice Caf

NESCAF GOLD

NESCAF SUNRISE Premium

NESCAF CLASSIC

NESCAF SUNRISE

NESTEA ICED TEA

NESCAF SUNRISE Strong

NESCAF
CAPPUCCINO

What the Brand

Brands productsIs...
or firms
whose names and/or logos
are readily recognised and
associated with particular
characteristics

Branding - is the process of

using a name, sign, symbol
or other creative element to
identify a product and
emphasise its position in the

Brand name:
can be achieved using a
company name
promises the consumer
particular benefits
considered by a company to
be its most important
intangible asset
becomes perment to a

Promotion
Strategy
The Have a Break, Have a Kit
Kat theme appeared briefly in 1939,
but has been the on-going Kit Kat
slogan, or strapline, since the mid
1950s
Kit Kat's advertising is concentrated
in two media:
television commercials - which follow
the well-known Have a Break

Products
Ice Cream
ChunKy
Kit Kat Bar
Kit Kat Snacks
Frozen
Desserts
Pop Chocs

The success of the

launch

The launch of Kit Kat ChunKy

proved to be one of the best
marketing success stories in
recent times
Over 50 million bars were
despatched within the first few
weeks of the launch

The 4 Ps of
Marketing

The 4 Ps
Referred to as The Marketing Mix
All four Ps are essential to the success of a
marketing plan for either a product or a
service

4 Ps stand for
Product
Price
Place
Promotion

A mix of all the four Ps is necessary to

sell a product in market

Product
Refers to the benefits of buying
a product
What need does the service/product
fulfill
Quality
Some people really want quality
(Ferrarri)
Features
How will your product/service differ
from the competition
What will you do differently?

Design

Product
Packaging
if your selling a product what
image will the packaging
communicate?
Range of Products
what complimentary products
may you offer
If service: Will you offer other
products with your service

Price
Marketing is responsible for
establishing the price of their
service/product
Must consider the costs of all the
inputs (materials, labour, etc)
Mark-up Price How much profit
do you want to make on every
product/customer

Price
Different Pricing Strategies
Competition basing your prices on
those of the competition
Penetration making your price low
while new just to get some business
Bundle putting the product/service
with another item and bundling the
prices
Psychological making the price say
something about the quality of your
product

Place
Simply refers to how & where you are
going to sell the product to the
consumer
Direct Distribution selling your
product directly to the consumer
Indirect Distribution sold through
a 3rd party

Promotion
A successful product or service
means nothing unless the benefit of
that product/service can be
communicated to the Target Market
There are many ways to get the
word out

Public Relations

Advertisi

Nestl :MARKETING STRATEGY

Uses the same
symbols worldwide.
think globally and
act locally
Product formulation vary to
suit cultural differences.

Nestl ;MARKETING STRATEGY

Reduce prices and introduce
smaller packages for products
to make them affordable has also
implemented many promotional
schemes.
The company has also promoted
their products like giving free
samples of the new products
free with old popular and
famous product.

Nestl :MARKETING STRATEGY

It also came up with products
which will target the children like
fruitips, milky bar choo,
nestle Chinese maggi noodles.
In the spirit of catering to Indian
tastes maggi introduced maggi
pickles in five variants
benchmarked to give her
ghar ka swad.

Nestl :Advertising Strategy

Nestl launches new campaign for Kit
Kat,uses animation for the first time in
India. It urges busy youngsters to take
a break and notice the fun events in
their surroundings.

SWOC Analysis
STRENGTH
WEAAKNESS
OPPORTUNITIES
CHALLENGES

Strengths
Unmatched product and brand portfolio.
R&D capabilities. Nestl invested more than $2 billion in
R&D in 2011 .
Distribution channels and geographic presence.
Brand reputation valued at $7 billion.

Weaknesses
Inability to provide consistent quality in
food products.
Weak implementation of CSR.

OPPORTUNITIES
Increasing demand for healthier food products.
Acquiring startups specializing in producing wellbeing products.
Establishing new joint ventures.

CHALLENGES
Food contamination.
Trend towards healthy eating
Growth of private labels..
Rising raw food prices.

RURAL DEVELOPMENT

Rural Development
INDIA:

Clean Drinking Water Project And Water

Education Programme For Children:
The project has benefited
More than 17000 children
And even the farmers
Were made aware to
Make proper use of water
during their farming
activities .

Rural Development
MALAYSIA:

Contract Chilli Farming Project:

Nestl provides the rural farmers with technical

Support in the field of Chilli
processing. 80% of the chillies
produced,are purchased by
Nestl which are been
used in
MAGGIE CHILLI SAUSE.

A proud farmer from

Kelantan, Malaysia
Whose chillies are
used In
Maggie Chilli sause.

Rural Development
IN INDIA:

Nestle Agricultural Services

has used the experience gained
by nestle in different Parts
Of the world to set up a
system of direct and
Efficient contact with the
farmers in India.

GROUP MEMBERS

KESHAV...303
KARAN.314
JIGAR...316
NIKITA..333
PARIDHI...352
YASH.362
HARSH..360