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Group 7
Tata
Tata
Chemicals
Motors
provider
Telecommunications
Tata
Steel
Tata Consultancy
ServicesVSNL
Tata Power
ndian Hotels
Company (IHC)
Parent of the groups hospitality businesses
Strategy for globalization: management contracts
with small equity positions in properties instead of
outright ownership
Although the companys stated this preference,
IHC later acquired several properties outright:
Sydneys W Hotel in 2005, the Ritz-Carlton, Boston,
in 2006, and Campton Place in San Francisco in
2007.
4
Tata Tea
Tata Tea is a commodity tea producer in India.
Tata Tea saw M&A (Mergers and Acquisitions) as the
best route both to seek new growth opportunities and
transform itself into a branded tea company.
So in 2000, Tata Tea acquired Tetley, which is an UK tea
company that 3 times the size of Tata Tea, and was not
owned by large consumer-goods firms, at the price of
271 million pounds, which is the largest oversea
acquisition in India at that time.
In 2005-06, Tata Tea acquired Good Earth (US), Jemca
(Czech), Eight OClock Coffee (US), 30% stake in Energy
Brands Inc (EBI), Glaceau- brand (Water)
Tata Steel
Established in 1907
Indias first and largest (2007)-private-sector steel
company
Six Connectors to grow in India and overseas
Domestic expansion
De-integrated strategy
Raw materials
security
Logistics control
Downstream products
Tata Motors
Largest operating company of TATA
Largest automaker of India
Market:
countrys passenger-car and Indias commercial
truck
Strategy:
reduce the prices of its spare parts
Acquisition:
21% stake in Hispano Carrocera (Spanish),
collaborated with Marcopolo (Brazil), Jont venture
with Thonburi Automotive Assembly
Plant( Thailand), cooperate with Fiat (Italy)
Established technical center in UK
Tatas market
strategies
Business
Strategies
BCG Matrix of TATA Group
Starts
Indian Hotels
Tata Steel
Tata Motors
Tata Power
Question Marks
Titan
Tata Communications
Tata AIG
Voltas
Trent
Tata Teleservices
TCS
Cash Cows
Tata Tea
Tata Chemicals
Dogs
ACQUISITIONS
Tata
company
Acquired company
Countr
Stake acquired
y
January Tata
2011
Communications
UK
August
Tata Chemicals
2011
Canada
British Salt
UK
January Tata
2009
Communications
Neotel
South
Africa
30 per cent
March
2009
Tata Global
Beverages
Grand
Russia
June
2008
Tata
Communications
China Enterprise
Communications Limited
(CEC)
China
August Voltas
2008
India
51 per cent
Corus
UK
Dec
2010
Tata Chemicals
Joint Venture
Business level
strategy
Tata nano, the cheapest car in the world
Tata Motors launched the Ace truck
Product differentiation
strategy
Tata Motorsnew series to regain its lost
market share.
Tata is looking at doubling SUV annual
volumes to over 70,000 units
Tata Motorsis set to offer utility vehicles at
everypricepoint right
15
Dynamic tensions
- Decentralised natural
- Resistance of
management
- Project Prune
Assessment
What they didt do:
- Large economies
-Autonomy of Tata companies
16
MORE CONS!?
Unions!
Jaguar 1922!
Recommendation?
Why Yes?
Thank
You