Plantmatic Simply Majestic

An Entrepreneurial Experience

Team Members
Aisha Idrees
Ali Salman
Baneen Shahbaz Ladak
Farah Sohail
Hiba Naseer
Moaaz Ahmed
Moeed Hussain
Muhammad Ghazanfar Devjiani
Muhammad Iqbal Jawaid
Rabia Aziz Malik
Rozina Punjwani
Sana Shaikh
Tuba Irfan
Wameed Rafique

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Topics To Cover
Business Description
Roles and Responsibilities
Operational Plan
Marketing Plan
Finance
Post Venture Analysis

Business Description
Meaning of Name: Plantmatic
Nature of Business
What we manufacture
How it is being manufactured
Where we sell
The Selling Price
How we got initial Funding

Operational Plan
Labor Skills:
A Team of 16 students
Hiring done on their own intention

Space:
Place of Production

Operational Plan
Raw Material:
Plastic Bottles
Cotton Yarn
Straw
Soil
Seeds
Plants

Aesthetics:
Color Sprays
Ribbons
Beads
Pearls

Operational Plan
Process:
1.
2.
3.
4.
5.
6.

Hole in Cap for drainage

The Cotton String inserted in through the hole
Cutting of Bottles into two Pieces
The upper part of bottle contains soil and plant
The lower part is a reservoir
Designing the aesthetics

Operational Plan
Sales:
Order through Online Form
Make to Order

Purchasing:
Artwork items purchased from Clifton
Plants from nursery near SZABIST
Bags purchased from Paper Market
Users Manual paper were purchased from Photocopies
SZABIST

Operational Plan
Inventory Management
Raw Materials kept by some team members
Make to Order so major chunk of inventory were
Raw Material

Operational Plan
Production Management
Teams for:
Cutting Bottles
Spraying Bottles
Aesthetics designing by separate team
Planting the Plants in Bottles

Operational Plan
Quality Control
Constant
Two days testing for each SIPs

Marketing Plan
Product Analysis
Product made out of 1.5 to 2.5 Liter Bottles
A Reservoir at the bottom which helps in keeping soil moist
The Reservoir needs to be filled every 15 days
Exterior part of plant is been designed with decorative
materials

Marketing Plan
Packaging
Bags made of Recyclable material were used
Easy and Convenient
The Bag had the logo on center
Manual Instructions were also given with the Bags

Marketing Plan
Promotion
The Focus was to Spread Awareness
Limited Budget restricted us to Digital Marketing only
WOM was an instrumental tool
Stalls at public places
Launch Video

Marketing Plan
Positioning
Life Style Product
Plants as a point of Self Expression
Environmental Friendly and Socially Responsible
Product

Marketing Plan
Pricing
Market Penetration
Price Range 200 300 PKR
It worked as the Cost of Production was not too high
The Price than is increased with the new variants
marketing them as our premium products

Finance
Startup Cost:
Raw Materials were all recycled Material
Initial fund required was PKR 750 to meet our cost

Source of Funding:
PKR 50 x 15 Team Members = PKR 750

Income Statement
Profit and loss account
for 3 month ending on 28 -April-2014

RS

Revenue

Sales
8,950.00
Cost of Goods
Sold
Gross profit

Expenses

Transport cost

Net Profit

3,175.00
5,775.00

600

5,175.00

Cost of Goods Sold

Bags
Sunk cost
Stickers
Sprays
Manual cost
foam
Plants
UHU
Pearl lace(1.5 yards)
Satin
Net

450

80

350

475

80

145

1365

45

45

50

90
3,175.00

Average Cost Per Unit

Total Cost=3775
Total units=40
Average Cost=Rs 95

Best Selling Designs

Minion
Profit Margin was highest which was 71%

Per Unit Profit Of Best Seller

Rs

Price

250

Variable cost

Plant

(30)

Bag

(15)

Manual and sticker

(3)

Fixed cost (350)

(25)

Profit

177

Post Venture Analysis

Positives
High social media presence
Providing quality goods to our
customers
Making products in accordance
with the market demand (for
example: minions)
Achieving profit

Negative

Reaching Masses was issue

Lead Time was too Much
Sales Target wasnt achieved
Our products availability
wasnt that vast
The number of skilled people
in the group were quite low

Opinion
Emotional Attachment Towards The Venture
Day and Night Hard work made this venture a success
Improvements are still needed like Manpower etc
To make Plantmatic Visible, we would certainly need
to reach different localities and outlets
We furthermore also would have to increase Logistics
and Supply Chain