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INDRANILMUTSUDDI
Attitudes
Attitudes
Types
Types of
of Attitudes
Attitudes
Nature of Attitudes
About Attitudes.
Components of Attitude
Cognitive
Affective
Attitude
Behavioral
Tendency
Components of Attitude
Affective
Component
Cognitive
Component
Behavioral
Tendency
Component
Attitude
Behavior towards
object, situation,
person
Managerial Style
Technology
Noise
Peers
Reward System
Career opportunities
My supervisor is unfair
Cognition
Affecting
Stage
Behavior
Intended Behavior
Attitude Formation
Experience with
The object
Mass
Communication
Classical
Conditioning
Attitudes
Economic
Status
Neighborhood
Operant
Conditioning
Family &
Peer Groups
Social Learning
Functions of Attitudes
Ego
Defensive
Adjustment
Attitudes
Knowledge
Value
Expression
Escalation of Commitment
Cognitive Dissonance
Insufficient Information
Escalation of Commitment
The
The Theory
Theory of
of Cognitive
Cognitive Dissonance
Dissonance
Desire
Desireto
toreduce
reducedissonance
dissonance
Importance
Importanceof
ofelements
elementscreating
creatingdissonance
dissonance
Degree
Degreeof
ofindividual
individualinfluence
influenceover
overelements
elements
Rewards
Rewardsinvolved
involvedinindissonance
dissonance
Cognitive Dissonance
Job Satisfaction
Organizational Commitment
Involvement & Participation
Psychological Ownership
Self-Perception
Self-Perception Theory
Theory
An
An Application:
Application: Attitude
Attitude Surveys
Surveys
Sample
Sample Attitude
Attitude Survey
Survey
Job Satisfaction
Job Satisfaction
Organizational
Factors
Outcomes
Expected/valued
Job
Satisfaction
Low
Absenteeism
Group Factors
Individual
Factors
Outcomes
Received
Job
Dissatisfaction
High
Turnover
High
Absenteeism
Wages
Promotions
Nature of Work (work content, challenges,
skill variety, task identity etc)
Organizational policies & procedures
Working Conditions
Size
Supervision
Individual factors:
Personality variables
Expectations
Interests
General life satisfaction
Extrinsic
Rewards
Job
Satisfaction
Performance
Intrinsic
Rewards
Organizational Commitment
Affective
Component
Normative
Component
Continuance
Component
Emotional
Attachment to the
organization
It is based on the
Belief that
Commitment is
the right thing
to do
It is based on the
Costs an employee
Associates with
Leaving the orgn.
Employability
Personal
Traits
Job/Role
Expectations
Organizational
Commitment
Propensity
Organizational
Commitment
Experienced
meaningfulness
Job Choice
factors
Initial Work
Experience
Experienced
responsibility
Psychological
Ownership
Psychological Ownership
Involvement
Opportunities
Information
(intimate
Knowledge)
Consequent Conditions
Organizational
Citizenship
Behavior
Psychological
Ownership
Assumption of
Responsibility
Influence
Satisfaction
Investing of
Oneself
Organizational
Commitment
Assumption of
Personal Risk for
The target of
Ownership
Organizational Structure
Organizational Climate
Organizational Culture
Working Conditions
Job Design
Impact of Technology
Security
Organizational Policies
Pay & Rewards
Co-workers
Employee attitudes,
beliefs, feelings &
intentions
HR Accounting
Behavioral Accounting
Values
Values in
the
Rokeach
Survey
Values in
the
Rokeach
Survey
(contd)
Mean Value
Rankings of
Executives, Union
Members, and
Activists
Ethical
Ethical Climate
Climate in
in
the
the Organization
Organization