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OVERVIEW OF BUSINESS
Mercury
is a branded women footwear in India, which provides most sort after and exotic
range of high fashion footwear for fashion freaked, forward looking & free thinking women.
The
brand is an epitome of grace, elegance, sensuality & poise. Footwear's are specially
designed and crafted to illuminate a women's inner character, mood & feminity.
Mercury
Tamil
Nadu.
at
Bangalore,
distribution
Greeshma
Keerthi
Young, fun loving, playful, Trendy affordable fashion and trendy style .
THE CONCEPT
Mercury Rising will minimize the competition by targeting specific niches, generally
focusing onother retail stores whose prices are too expensive, lack quality andare not
"shoe size efficient".The selection will range from the basics ofcomfortable flats and
sandalsto thetrendystyle ofstiletto.
Mercuryhas three keys to success. The first is establishing a high quality, high value
relationship with its vendors and customers.
The third key is backward Vertical integration in supply chain and Image differentiation
Management
will
rely
oncustomerfeedback,suggestions,
and
sales
reports
MARKETING STRATEGY
Mercury Rising will differ from other retail shoe stores because
INTEGRATED MARKETING
COMMUNICATION PLANNING
SALES FORECAST
expected growth
Start-up Expenses
Legal
Stationery, business cards etc.
Credit Card Set-up
FED EX Account
Supplies (special made shoe boxes, invoices, etc.)
Website Start-up
Showroom Rent amount(1Yr) (950sq. ft)
Total Start-up Expenses
Start-up Assets
Cash Required
Start-up Inventory(3 months in advance)
Other Current Assets
Long-term Assets
Total Assets
Total Requirements
50,000
45,000
15,000
25,000
35,000
230,000
6,00,000
1,000,000
150,000
450,000
300,000
1,100,000
2,000,000
3,000,000
TOTAL SALES
10,000,000
9,276,029
9,000,000
7,587,850
8,000,000
7,000,000
6,312,500
6,000,000
5,000,000
5,350,000
4,500,000
4,000,000
3,000,000
2,000,000
1,000,000
0
YEAR1
YEAR2
YEAR3
YEAR4
YEAR5
BREAK EVEN
Net Profit
1,200,000
979,022
1,000,000
800,000
600,000
500,640
400,000
155,255
200,000
78,950
0
- 200,000
Year1
Year2
Year3
Year4
Year5
- 155,000
- 400,000
During the end of second year the business will reach break even
RISK FACTOR
The womens wear footwear market is a crowded space there are as many as twenty different brands on the
market today. So Why does the market need another footwear brand?
Consumers in the market would appreciate what we were trying to do create the
sizes which only a very few provide, which when you buy 1 pair, take home 3
different styles.
To
To
To
To
THANK YOU