“NO SANE PERSON CAN LIVE

ALONE!”
 Definition of Professional
Communication
• Derived from latin word: communicare: to
share
1.It is “the sum-total of all things one person does
when he wants to create understanding in the
mind of another. It is a bridge of meaning. IT
involves a systematic and continuing process of
telling,listening and understanding.”- Louis A.
Allen, Management and Organisation,Pg.144
 This definition suggests that communication is an
orderly and ongoing process.
2. William G. Scott,
Organization theory:
“Administrative
communication is a
process which involves the
transmission and accurate
replication of ideas
ensured by feedback foe
the purpose of eliciting
actions which will
accomplish organizational
goals”
3. According to Theo
Haimann,
“...communication is
the process of
passing information
and understanding
from one person to
another...It is a
process of imparting
ideas and making
oneself understood
by others.”

These definitions point out that communication is an

essentially two-way process with the basic purpose to create
an understanding.
 Features of
1. Communication:
Two way process
2. Orderly and ongoing process
3. Essential for all types of organizations and at all levels
4. Creating mutual understanding by giving
seeking/seeking information, persuading/influencing
others and eliciting actions.
5. Much more than words-tone/body language and facial
expressions play an important part
6. Organizational communication consists of a flow of
messages through several networks like problem-solving,
work flow/socializing.
7. It is a goal-oriented process. Sender and receiver both
should be aware of the purpose of communication
8. It is an inter-disciplinary science. Knowledge derived
from several sciences is used in communication.
Anthropology( study of body language, psychology(study
of persuasion, perception and attitudes),sociology and
 General Communication vs.
Professional Communication:
General Communication: Prof. Communication
1.General Message
1.Technical Message
2.Informal Style and
approach 2.Mostly Formal
3.No set pattern of 3.Follows a set pattern
communication
4.Mostly oral 4.Both oral and written
5.Usually general audience 5.Always for specific
6.Doesn’t involve Audience
jargons/technical terms.
6.Involves jargons,
graphics,
digrams,etc.
 Why Professional
Communication?
1. Increase in size
2. Growing specialization
3. Technological advancements
4. Cut-Throat Competition
5. Trade Union Movement
6. Human Relations
7. Public relations
8. Professional Asset