Globalization of production and markets of

motion Pictures- A case of Krrish

Presented by: Engross group

Analysis
The case study all about the global business of Indian movie
industry.
Due to competitiveness advantage the 60 % of movie made in
Singapore only.
Rakesh Roshan took advantage of global factor to make success
this movie.
Krrish Movie is the best example of globalization in Indian movie so far.
Krrish is only Indian movie which shown Indian Superhero in Mix style.
This is first movie Indian movie in which used latest technology.

Question No.1
How has Indian Film Industry evolved through
ages?

The history of the Indian Cinema can be divided into following 4

remarkable parts:

1) 1920 - 1950 :The Early Days Of Indian Cinema,

2) 1950 - 1960 :A Golden Age Of Indian Cinema,
3) 1970 - 1980 :The Angry Young Man Awakens, and
4) 1990 - 2000 :Bollywood Gains Global Popularity.

1) 1920 - 1950 :The Early Days Of Indian

Cinema
The time between 1920 to 1950 is known as the early days of Indian
Cinema history.
In the 1920s a lot of silent films were released such as Sawkari Pash,
Shakuntala, Guna Sundari
The first talkie film was released in 1931 which was named as Alam
Ara.

2) 1950 - 1960 :A Golden Age Of Indian

Cinema
Indian cinema moved one step further with the release of K
Asif's Mughal-e-Azam in 1960.
Aravindan, Satyajit Ray, Shaji Karun and several other art film
directors were making movies that took India to international fame
and glory.

3) 1970 - 1980 :The Angry Young Man

Awakens
Under this period there was a great political instability, falling
of money exchange value and corruption was going up.
The directors started making the movie to show the angriness
of the young man.
"Sholay and Deewaar were released.

4) 1990 - 2000 :Bollywood Gains Global

Popularity
India got the opportunity to move out of its border and adapt
advance technology.
The success of Dilwale Dulhania Le Jayenge (DDLG) in 1995
showed that world is the market for Indian Films.

Question No.2
How did the project (Krrish) created taking into
consideration Indian Diaspora Abroad?

Following are the strategy which are followed by the project (Krrish) created
taking into consideration Indian Diaspora abroad. such asBy introducing technological improvement
Entering the World is One Market.
Giving emphasis on globalization
Introducing the concept of superhero
Giving emphasis on NRI & NRIs(Non Resident Indian)
Using better action stunts, views .effects ,imagery & infrastructure may be
available in other country rather than home country.

Question No.3
How did Mr. Rakesh Roshan used two countries
competitiveness for the project (India and
Singapore)?

Competitiveness of India:Bollywood movies have great market in countries like Afghanistan and
Pakistan due to its songs and portrait of righteousness.
The Indian Movie market is also very lucrative with Bollywood
movies having a reach all over India in addition to the Indian Diaspora
abroad
Indias leading action director Sham kaushals experience of having
collaborated on foreign projects earlier.

Competitiveness of Singapore:The live action stunts had to be performed which involved dangling from
tall buildings, running on heavy traffic boards, flying off from building to
building in the heart of the city, and leaping on to flyovers. The landscape of
Singapore proved ideal for this.
A large scale alliance was created with the production house and the
Singapores Tourism Board (STB).

Question No.4
What are the globalization factors that
influenced the production of Krrish in
Singapore?How
many
countries
representatives helped in creation of
mega success film Krrish?

The globalization factors that influenced the production of Krrish in Singapore are :-

Government approval
Technological Factor

Countries Representatives
INDIA Action Director & Team, Location, Film Distributors
& Promotion Media.
SINGAPORE Location & Press Conference.
AUSTRALIA Sound Effect.
CHINA Action Director, Sequence
Designers.
AMERICA (Los Angles) Special Effects.
DUBAI Premier Show.
LONDON Press Conference &
Premier.