Aparna – 2

Shanti Maramganti – 21
Swathi Thumula - 35

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 Origin of LG

• The company was originally established in

1958 as Gold Star.
• LG was merger of two Korean companies ,
Lucky and Gold star.
• URL: http://www.LGE.com

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 SLOGAN
• “Life’s Good” represents LG’s
determination to provide delightfully
smart products that will make your life
good.

• The curving of slogan reinforces LG’s

personality and uniqueness.

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 THE SYMBOL
• Symbol of LG is the face of future.
• The letter “L” and “G” in a circle
symbolizes world,
future,youth,humanity & technology.
• Red color represents friendliness.
• Circle symbolizes the globe.
• Smiling face in the symbol conveys
“friendliness and approachability”
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 Brand positioning
statement
• Intelligent Features.

• Intuitive functionality.

• Exceptional performance.

• Self expression.

• Self satisfaction.

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 Products of LG

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 Unique campaign of LG
• “WHO IS R” was unique for
Bulgaria.

• This campaign gained popularity of

KC910 on one hand and build an
image of LG a modern and innovative
brand.

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 LG KC910i Renoir

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 Brand Strategy
• Its has umbrella branding strategy

• sponsored the
International Cricket Council

• Differentiated its products using

technology and health benefits

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 Benefits delivered to
Customer
• Reliable products.

• Simple Design.

• Easy to use.

• Extraordinary experience.
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 Major key success
Factors
• Innovative marketing.

• Local and efficient manufacturing to

reduce cost.

• Product localization.

• Regional distribution channel.

• Leveraging India’s IT advantage.

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 Repositioning

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 easier
IE Make’s life

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 Origin of IE
• IE signifies – innovative electronics.

• Company started in 2009 with a view

to make life easy by using
electronics.

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 Significance of Colors of IE
• Yellow represents our loyalty towards
our customers.

• Green represents - our innovativeness

• Blue represents that we are trustworthy

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 Significance of Slogan
• IE slogan – Make’s life
easy signifies its
determination to make
your life simple by using
modern technology

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 IE positioning

• Performance.

• Loyalty.

• Innovativeness.

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 Brand Strategy
• IE has unique strategy of voice recognition
which would make your life simple.

• It can adjust the setting depending on

your lip moment .

• IE can be used by children also.

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 Unique campaign of IE
• Teaser Campaign -“What is I” unique for India.

• Free demos of the appliance.

• One day free usage of the appliance doesn't work

return back the appliance and get back the money.

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 THANK YOU

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