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Understanding Information
Systems that Support Organizational
Performance
C hapter 1
Information Systems in the 2010s
Course
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Chapter 1 Outline
1.1 Positioning IT to Optimize Performance
1.2 Information Systems and IT: Core Concepts
1.3 Business Performance Management (BPM)
and
Measurement
1.4 Strategic Planning and Competitive
Models
1.5 Why IT is Important to Your Career, and IT
Careers
Copyright 2012 John Wiley & Sons,
Inc.
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Debate
Assume that you work for a financial institution whose
problem is attracting new customers. The company wants to
attract recent college graduates & MBAs. Your company
wants to add 2D tags to post cards that are being mailed to
prospects as part of a new marketing campaign.
When tags on the post cards are snapped, the 2D tags would
link to a compelling offer for customers who opened an
account.
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4.
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Ethical Issues
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Figure 1.9 The firms value chain, with arrows illustrating the
flow
of2012
goods
and
services
Copyright
John Wiley
& Sons,
Inc.
1-20
IT Failures
Some IT projects are doomed from the start because of
inadequate budgeting and/or other necessary resources.
On February 24, 2008, about 2/3 of the world was unable
to see YouTube for several hours. This happened when
the Pakistan Telecommunication Authority decided to
block offensive content in their own country.
The UK National Offender Management Information
System project (NOMIS) failed due to mismanagement
and vast budget overruns.
The U.S. Census Bureau faced a $2 billion loss on an IT
project to replace paper-based data collection methods
with handheld devices for the 2010 census. The Bureau
had to scrap the project.
Copyright 2012 John Wiley & Sons,
Inc.
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Business is IT-dependent
For most organizations, if their computer
network goes down, so does the business
Imagine not having Internet access for
24 hours--no texting, e-mail, Facebook,
Twitter, Google, data access, etc.
How would that impact your life?
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