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A Media Nation
Television is King
96% of Filipinos have
access to TV; in Metro
Manila, its 98%
67 % said TV is most
credible information
source [PULSE ASIA]
42% of the poorest
watch TV daily; only
37% listen to radio
daily [SWS 2003]
Radio &
Newspapers
78% have radio
access but only 24%
said radio is most
credible information
source
Only 11% read
newspapers daily [SWS
2003]
Older
Adults
TV
1.9
1.7
2.4
Radio
3.0
3.4
3.4
Internet
2.1
1.3
1.4
Total
7.0
6.4
7.2
Entertainment
Diversion
Lifestyle tool
Interpersonal
communication
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Viewers
3.9M
23.4%
2. Marina
3.8M
23.0%
3.5M
20.7%
3.3M
19.3%
5. It Might be You
3.2M
18.9%
2.8M
16.9%
2.7M
16.5%
8. Extra Challenge
2.6M
15.2%
9. Victim Extreme
2.5M
!5.1%
10. Imbestigador
2.4M
14.5%
There is a disconnect
To the youth, the media are
parent and companion.
To commercial media, the
youth are mainly a market
segment.
% Share of National
Income
Richest 50%
82.2%
Poorest 50%
17.8%
Annual
Income/Family
% of Total Natl
Income
National Capital
P242,345
26.7%
Autonomous Region of
Muslim
P 70,375
1.7%
CARAGA
P 82,008
1.7%
Zamboanga Peninsula
P 82,704
2.3%
Northern Mindanao
P 95,481
3.4%
Media imbalance