Business Incubation Program Africa

BIP Africa Case Study Submission-Track 2

Team: VASS| XLRI Jamshedpur

Akshay Mall
09771037936 b14007@astra.xlri.ac.in
Shoutik Chakrabarti
b14051@astra.xlri.ac.in
Siddhart Sahoo
b14052@astra.xlri.ac.in
Vikas S
b14059@astra.xlri.ac.in

Company
Details:

Tag line

Since life coaching services would help unlock their true

potential, realise that the answers to all their questions lie
within them and make better use of time to truly succeed in
life. Hence the clients would be helped in connecting the dots
in their lives.

Name: Connecting The Dots

Values
To enable all people to unleash the power within them so that
they can reach their self-calibrated potential and live
meaningful, peaceful and beautiful lives. Also to assist
successful entrepreneurs in their quest of nation building.

Values

Connecting the Dots aims at improving the lives of its clients

by providing mentorship and guidance to handle various
challenges occurring during various spheres of life. The core
values that drive the organization are:
Integrity We conduct all our activities with integrity and uphold the
values of truthfulness, sincerity and honesty. We shall deal with all our
clients, employees and the community at large with integrity.
Trust Building We believe strongly in forging a relationship with our
clients built upon trust. We shall always endeavour to keep our
promises.
Body and mind synergy To work best, one needs to be at their best.
The life coaching service would also nudge clients in the direction of
healthy living to perform the best they can
Excellence We look to deliver excellence in our services to one and
all, use our wide repository of knowledge to help entrepreneurs, VCs,
students and working professionals.
Respect All clients and employees are treated with equal respect and
fairness in dealings

Mission Statement
Connecting the
To develop a positive and holistic
Dots is
process, flexibly designed in order to
committed to
suit each individual client or
organisation after a thorough
providing
discussion on their expectations and
optimal quality
preferences
life coaching to To design and implement
interventions that help bring about
help unlock the
and sustain transformation in
potential in
organizations and communities
every client to
To operate on the premise that all
attain a better
clients know the answers to their
quandaries and sticky situations.
and more
However it is upto us to ask them the
desirable life.
right questions and provide the
In this
correct tools

To maintain the highest level of

endeavour it is
integrity and follow ethical business
committed in
practices
particular to
2
the following:

Our Super
Test(1/3)

Dashboard Results

As a sample (MBA student with prior Engineering education background)-

Our Super
Test(3/3)
As a sample (MBA student with prior Engineering
education background)From the results we can see that the student is a dedicated hard
worker who is pro-rules & regulations. He has a reserved
personality and is not very outgoing. We can also notice that he
has a logical and mathematical frame of mind. This student
needs no additional technological tools or any business training
to become an entrepreneur. The student is energetic and is
driven. He also possess a passion for business.

However, from our tests we notice that

he lacks faith and commitment which
are very important traits to possess for
any entrepreneurial venture.

The results of these tests are

shown in a neat format in
our dashboard. From the
aggregate results we can
gauge the applicants
personality, his aptitude, and
his skills for being a
successful entrepreneur.

The Super Test is shown

in the previous slide. The
results obtained are
displayed in the form an
Excel dashboard that
comprises the following
tests:
Personality test
Entrepreneurship skill and
aptitude assessment test
DISC test
Multiple Intelligence Test

Segmenting Targeting Positioning

Differentiating(STPD)

Segmentat
ion

Segmenting variables used are

occupation, career aspirations
and ambitions, professional
interests and inclinations,
income levels, professional
spheres and level of
experience.

Targeting

Positionin
g

Students - Promising students

seeking mentorship to enhance
their career prospects would be
one of the targeted segments.
This segment would be guided
by the life coaching program to
successful careers in different
fields

For Students, CTD

(Connecting the Dots) would
acts as a guide and mentor
who would help budding
minds make right career
choices to lead successful and
prosperous careers

Working Professionals
People employed by corporates
indulging in day to day rigour
caught up in the mundaneness
or stresses of their jobs with
financial capability to seek life
coaching is another targeted
segment.
Entrepreneurs Budding
entrepreneurs, generally those
who approach VCs, would be a
majorly targeted segment.
Constant mentorship provided
to entrepreneurs would be a
major part of the business.

For Working Professionals,

CTD is the guiding hand that
ensures people cope with
both the stresses and
mundaneness of everyday
corporate rigour because
CTD, with its wealth of
expertise in psychology, can
help individuals handle issues
of the mind adequately.
For Entrepreneurs, CTD is
the counselling partner that
entrepreneurs need to help
simplify busy schedules and to
help establish well-oiled
businesses because CTD
believes strongly in fostering
a culture of entrepreneurship.

Differentia
tion

We endeavour to provide
the most holistic Super
Test. In addition to that,
CTD primarily partners with
ICICI Ventures, Accel
Partners and Kalaari
Capital to help assess the
softer aspects of the
candidature of applicants
to these VCs and then post
approval of seed funding,
coaches the selected
applicants on essential
aspects of handling and
transforming their
businesses