Reliance

Introduction
Reliance Group
Founded
1966
Founder
Dhirubhai Ambani
Headquarters Mumbai, Maharashtra, India
Key people
Mukesh Ambani , Anil Ambani
Products
Crude oil, Natural
gas,Petrochemicals,
Petroleum,
Polyester, textiles, Retail, Telecom

Shri
about the Dhirubhai H.
equity cult in
India in the late
Ambani
seventies
Brought

Regarded as

an icon for
enterprise in
India.
He
epitomized the
spirit 'dare to
dream and
learn to excel'.

Our dreams have to be

bigger. Our ambitions
higher. Our commitment
deeper. And our efforts
greater. This is my dream
for Reliance and for
India.
-Dhirajlal
Ambani.

Through sustainable

Vision

measures, create
value for the nation.
Enhance quality of
life across the entire
socio-economic
spectrum .
Help India to
become a global
leader in the domains
where it operates.

Mission
Create value for all stakeholders
Grow through innovation
Lead in good governance practices
Use sustainability to drive product

development and
Enhance operational efficiencies
Ensure energy security of the nation
Foster rural prosperity

Values

Growth and success are based

on the ten core values of
Care,
Citizenship,
Fairness,
Honesty,
Integrity,
Purposefulness,
Respect,
Responsibility,
Safety
and Truth.

Reliance Group
Major Group Companies are
Reliance Industries Limited,
including its subsidiaries (Reliance
Industrial Investments and
Holdings Ltd.; Reliance Middle East
DMCC (U.A.E.); Reliance
Netherlands B.V.; Reliance
Petroleum Limited; Reliance Retail
Limited; Reliance Strategic
Investments Limited; Reliance UK
Ltd. (50%); Reliance Ventures Ltd )
andReliance Industrial
Infrastructure Limited

Reliance Industries
Limited
Mukesh Ambani

Anil Ambani

Regrouped the

company's
telecommunications
, energy, capital
finance, and other
operations into a
new company

Head of the

company's
petroleum,
petrochemical,
and textiles
operations,

Reliance Retail Limited

(RRL)
Reliance Retail Limited (RRL) is a subsidiary
of Reliance Industries Limited,

RRL was set up in 2006 and marks the foray

of theReliance Groupinto organized retail.

Reliance Retail
Limited (RRL)
Business Divisions

Reliance Retail Limited

(RRL)
Reliance Fresh

Reliance Mart

Reliance Retail Limited

(RRL)
Reliance Timeout

Reliance Footprints

Reliance Retail Limited

(RRL)
Reliance trends

Reliance Jewels

Reliance Retail Limited

(RRL)
Reliance Wellness

Reliance digital

Reliance
Fresh
Growth through Value Creation

Reliance Fresh
Industry: Retail
Type: Supermarket
Chairman & Managing Director:

Mukesh Ambani
First Outlet: Hyderabad( Banjara
Hills)
Founded: 30th October 2006
Headquarter: Mumbai
Area: 2000-4000 Sq. Ft

Reliance Retail
Stores
453 Reliance Fresh

RRL now

operates 22
different
formats across
India.

stores in over 45
towns and cities
operational across
India.
Including the
Reliance Fresh stores
the company now
operates over 900
retail stores across
India.

Reliance Fresh Store layout

Supply chain management

Approaching farmers directly ,

there by reducing procurement

wastage.
Better returns to Indian farmers
and manufacturers
Greater value for the Indian
consumers

Push and Pull strategies

PUSH STRATEGY

Point of sale
displays.
Special Displays.
Catalogs and
brochure.
Events.

PULL STRATEGY

Coupons
Samples
Premium and gifts
Refunds/Rebates
POP

advertisement.

SWOT

Analysis

Strengths

Experienced Management team

Strong IT and Backend operations
Vertical Integration
Backward Integration
Good financial position
Brand Equity

Weakness
Losses due to Joint

ventures
Absence at Prime
Locations
Limited Multi-Format
Presence.

Opportunities
Growing retail market
Increasing buying power of Indian

consumers
Many Untapped Markets in India

Threats
Increase in the operating

costs.
Low Price Competition.
Increasing competition.

Private labels

Reliance select
Superior Grade

Reliance Value
Better value for Money

Ketchup

Honey

Dust Tea

Leaf Tea

Instant coffee

Filter coffee

Vermicelli

Instant Noodles

Reliance
Value

Reliance select

Basmati Rice

Sona Masuri Rice

Dry Fruits

Reliance Value ,Dal

Mango Drink

Wheat Powder

Dish wash

Glass and Surface

Cleaner

c
Air freshener

Dish wash

Ear Buds

Facial Tissue

Future Plans

social
responsibility

Education
Project Kanyakelvani
Project Jagruti
Dhirubhai Ambani Prostaham

Scheme
Mumbai Indians Education for all
intiative

Community health care and

community development
Project Drishti
Project Balkalyan
Project Hope
PHC(Primary health care center)
Reliance rural development Trust.

Environment intiatives
A zero garbage campaign.
Solar micro wind combined

system
Green idea award scheme

Acknowledging and supporting

talent
Real Heroes.
Reliance Dhirubhai Ambani

Undergraduate scholarship fund.

Reliance Foundation.
mission BIJ(Bharat India Bhojo)

Reliance
Presented
by
S.Giridhar
&
T .Suvarna.