KELTRON CONTROLS

INTRODUCTION
Keltron, Kerala State Electronics Development

Corporation Limited, is a public sector electronics

company located in Kerala.
It is headquartered at the capital city of Kerala,
Thiruvananthapuram. The company is under the
direct control of the State government of Kerala.
KELTRONS history is a saga of innovation in
electronics. From being a pioneer in 1973, to the role
of a trend-setter today, Keltron has been the catalysis
for the development of electronics industry in Kerala.

 Within five years of its inception, Keltron had

set up a production centre in every district of

the State. More than 5,000 people were
engaged directly or indirectly by Keltron for
the manufacture of electronic goods.
In its early days, the company produced
electronic devices such as televisions, radios
and other consumer electronics goods

 Currently, major products of the company include

mines for Indian navy and various parts of Rockets

for Indian space research organization ISRO.
The company also produces basic electronic
components such as capacitors, transistors, resistors,
diodes, PCBs on a large scale for the Indian market. It
also provides services in the field of information
technology, animation, and web designing

 During the early days of Globalization,

Keltron faced severe crisis, and became loss

making unit, due to the failure in competing
with multinational companies.
Recently the company has started recovering
from the crisis and is currently operating in
profit. In 2005-06 the company made a net
turn over of 109 crores with an operating
surplus of 13 crores

Strategic Vision
To be a world-class, growth-oriented

electronics corporation specialized in

providing quality, market-focused products,
services and cost-effective system solutions to
a large clientele. To attain leadership position
in the knowledge industry by training and
utilizing the rich knowledge capital available
in Kerala, and creating a wide technology
horizon for the development of knowledge
wares and intelligent systems

Quality Policy

Quality Policy of Keltron is to achieve total

customer satisfaction through continual
improvement and effective Quality
Management.

PRODUCTS
TOWED

ARRAYS
PNEUMATIC PRODUCTS GROUP (PNG)
PROGRAMMABLE LOGIC CONTROLLER

 TOWED

PNG

PLC

ARRAYS

Functional Departments
PERSONNEL AND ADMNISTRATION DEPARTMENT
PRODUCTION DEPARTMERNTS
MARKETING
PLANNING
PRODUCTION
QUALITY CONTROL
FINANCE
PURCHASE DEPARTMENTTEST CHECKING

PERSONNEL & ADMINISTRATION DEPARTMENT

Human resource being one of the greatest

assets of the company, the personal
department looks after the well being of the
employees.
KEY FUNCTIONS

Recruitment
Establishment
Time office function
Welfare function
Statutory function
Industrial function trade union
management
Training and development
Disciplinary cases

FINANCE DEPARTMENT
Finance department deals with planning, controlling

of firms financial resources. It deals with finding out

various sources of raving funds for the firm. The
sources must be suitable and economical for the
needs of the borrower.
The finance and accounts of KEC is divided into five
functional sections as under:

Cash and Compilation

Purchase accounts
Sales accounts
Costing
Pay roll

MARKETING DEPARTMENT
The marketing department carries out the functions of
Retaining a considerable market share
Creating customer satisfaction

Ensuring that the finished products reach the

customers at the right place, right time, and
responsible price and is of the right quantity

The marketing department is doing the

following functions
Pricing
Credit policy
Sales promotion
Packaging
Distribution channels
Customer satisfaction

Planning
The planning department broadly has two

functions
Material requisition planning
Production planning and control

PRODUCTION
KEY FUNCTIONS
Production planning
Arrangement for material, tools and instruments
Work allotment
Production monitoring
Forward production for line inspection
Rework where required
Reporting of production summary
Evaluate reason for variation in production]

QUALITY ASSURANCE
Key functions
Inspection of incoming material
Stage inspection of different assemblies
Inspection at suppliers premises
Final inspection of products
Coordination of customer inspection

TESTING
The testing dept does the testing of all printed

circuit board, sub assembly and final products

Key functions
Receipt of assembled or inspected products
Carrying out functional tests
Reporting the functional test status including
acceptance, rejections and rework status
Carrying out functional test of reworked
products

PURCHASE DEPARTMENT

The purchase department is connected with raw materials and

spares.
Key functions

Verification of purchase requirements

Sending enquiries and getting quotations
Preparing comparison and negotiating with suppliers
Proposing order and approval and releasing the same
Material clearance
Re return in replacement

SWOT ANALYSIS
Strength
Infrastructure facilities.
Experienced and qualified technical persons.
High net worth.
Uninterrupted power supply
Customers are top in India
High credit worthiness.
ISO certification.

Weakness
Maintenance down time problems.
Uncontrolled increase in the price of raw materials
and oils
Lack of promotional activities.
Lack of weighing equipments.
Requirement of Govt. sanctions for each and every
work.
Long procedural delays.
Under utilization of men and machinery

Opportunity
Growth of infrastructure sector in national
level.
Globalization of economy supports import of
raw material.
Less requirement of promotion programmes.
More favorable government policies.

Threat
Increased

competition due to liberalization of

economy.
Fast changing technology.
Lessened availability of labour.
Presence of fake or less quality products in market at
very low price

FINDINGS

The companys main strength is its skilled and

dedicated work force
Good employer- employee relations there by
creating good working condition
Company giving importance to lean manufacturing
Company giving importance to employee welfare.
Good industrial relations
More importance is given on training and
development

SUGGESTIONS

To improve the activities of marketing

department
Maintaining the customer satisfaction with
modernization and up gradation of
technology
Add more clients to its expertise

CONCLUSION

Keltron has initiated steps to create knowledge & innovation

in electronic field
The company provides employment for the
handicapped people giving them high respect.
Keltron is one of the leading manufacturing companies
in Kerala. It is an ISO 9001 certified functioning company.
It also has a super Research and Design section that
help in providing capacitors according to the needs of
the customers.