Blackberry

Al Haffar, Fares
Birbragher Manevich, Sandra
Johnson, Keith McKenzie

What is a BlackBerry?

BlackBerry is a wireless handheld

device introduced in 1999 by RIM
(Research in Motion).
Its main features are:
Push Email
Mobile Telephone
Text Messaging
Internet Faxing
Web Browsing

Company Overview

Research In Motion (RIM) was founded in 1984 by

Mike Lazaridis, who currently serves as its coCEO along with Jim Balsille (since 1992).
RIM is a leading designer, manufacturer and
marketer of innovative wireless solutions.
Quick Facts:
Type: Public (NASDAQ: RIMM) (TSX: RIM)
Headquarters: Waterloo, Ontario, Canada
Products: BlackBerry and Inter@active pager
Employees: 6000 (Q1 2007)
Capital: 63.27B
Slogan: Always On, Always Connected
Website: www.rim.com

BlackBerry Products

Main Features over time

Model

BlackBerry
5790

BlackBerry
7280

BlackBerry
Curve 8300

Features Available

Email
Corporate Data Access
Wireless Internet
Paging

Email
Corporate Data Access
Wireless Internet
Phone and SMS
Organizer
BlackBerry Internet
Service Instant
Messaging
BlackBerry Messenger

Wireless email
Corporate data access
Browser
Phone
SMS
MMS
Organizer
Camera
Media player
BlackBerry Maps

BlackBerry 5790

BlackBerry 7280 BlackBerry Curve

8300

Size and Weight

11.7 x 7.85 x 1.8cm

5 ounces

11.3 x 7.5 x 2.0cm

5 ounces

10.7 X 6.0 X 1.55cm

4 ounces

Keyboard

Backlit QWERTY
keyboard

Backlit QWERTY
keyboard

Backlit QWERTY
keyboard

Navigation

Thumb-operated
trackwheel and ESC
key

Thumb-operated
trackwheel and ESC
key

Trackball

BlackBerry 5790

BlackBerry 7280 BlackBerry Curve

8300

Notification

Tone
vibrate
on-screen
LED indicator

Tone
vibrate
on-screen
LED indicator

Polyphonic ringtones
MP3 ringtones
Vibrate mode
LED indicator

User Interface

Intuitive icons and

menus

Intuitive icons and

menus

BlackBerry OS 4.2

Display

User selectable 16 or
20 line display

High resolution fullFont size (user

color display supporting selectable)
over 65,000 colors
Color display
Backlighting
Light sensing screen

BlackBerry 5790

BlackBerry 7280 BlackBerry Curve

8300

Handheld Security

Password protection

Password protection
and keyboard lock

Password protection
and keyboard lock
Support encryption

Battery Life*

Approximately one
week data/email usage

5 hours - talk time

10 days - standby time

Up to 408 hours or 22
days (Standby time)
Up to 240 minutes or 5
hours (Talk time)

Memory

16 MB flash memory

16 MB flash memory

64 MB (Flash memory)
Expandable memory
support for microSD
card

Modem

Embedded RIM
wireless modem

Embedded RIM
wireless modem

RIM wireless modem

Tethered modem
capability

Operating System and

Software

(BES):Blackberry Enterprise
server.

E-mail system.
The software monitors the user's local "inbox.
The versions that BES offer are: Microsoft Exchange,
Lotus Domino, and Novell GroupWise.
It is usually run by multiple wireless users. Individual
users can use e-mail services provided by the wireless
provider and may not be required to install a BES
server.
Every BlackBerry has a unique id called BlackBerry
PIN which is used to identify your device to the BES.
Provides security through firewalls and block ciphers
(codes)

Diagram of BES

PUSH PROCEDURE

When a new message comes into the inbox, it picks up

the message and passes it to Network Operations
Center.
The messages are then relayed to the user's wireless
provider, which in turn delivers them to the user's
BlackBerry device.
All new e-mails, contacts and calendar entries are
pushed to the BlackBerry device automatically.
Device storage allows the mobile user to access all
data offline in areas without wireless service.
As soon as the user connects again, the BES sends
the latest data.

(MSD) MOBILE SERVICE

DATA

Used to allow secure transfer of applications and

information to other devices (not necessarily other
Blackberries). Also used to connect to the internet.
It is no longer a requirement for wireless data
access because of the new versions of the
Blackberry.
Blackberry devices can now access the internet
without the use of MSD.
It is still required for secure e-mail, data access,
and applications that require WAP from carriers
that do not allow WAP access.

Competition

Many competitors are entering the

Smartphone market, which is lowering
Blackberrys sales and cutting off
Blackberrys monopoly in that section of the
phone market.
Most of them have a lot of features that are
found on the Blackberry: email, fast
processors, web browsing, full keyboard.
They are giving there products an edge, to
keep them unique and give them an
advantage over competitors.

Competition

Nokia E61

Motorola Q 9h

Competition

Treo by Palm

i-mate

Competition

iPhone by Apple

SideKick

BlackBerry Pearl

Small, Smart, Stylish

Dimension: 107x55x14mm
Weight: 3 ounces
GPRS, Wi-Fi, Bluetooth enabled
Not a full keyboard but very similar
HTML browser
2 MP Camera
Media Player
With its slick and stylish design
and most of the standard Blackberry
specifications this phone is targeting
younger age and a more extensive public
and is a sign that Blackberry is keeping up with
the new competition.

Questions and Comments

Bibliography

Images of Blackberry phones:

www.blackberry.com
Company Information: www.rim.com,
www.blackberry.com, www.wikipedia.com
Images of other phone models:
www.gsmarena.com
Hardware Information: www.balckberry.com
Software Information: www.wikipedia.com
Commercial: www.youtube.com
Diagram: http://www.blackberryexperts.co.uk/blackberry_microsoft_exchange.
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