2) How does your media product represent particular

social groups?
4) Who would the audience be for your media product?

On my magazine front cover I believe I have used many techniques

to convey my social group that I am representing. They key future I
have used to convey this is the artist used for my main image.
When I researched into mis-en-scene I discovered that most of the
social groups that are connect to jazz share a lot of common
factors. The main social group I came across and when I researched
into the target audience the majority were middle aged, white men
meaning there is little demand for ethnic representation of any
sort. I discovered that as well a lot of young male listen to jazz but
only ones with a slightly above average intelligence. I also found
out whilst doing my research that around 20% of the people who
listen to jazz are social butterflies and only 12% are comfort
speakers. I decided to choose my artist because he is afroCaribbean and most jazz players are from that ethnicity and are
stereotypically known for paying jazz music as the music originally
came from New Orleans. I did this so that genre is instantly
recognised by the target audience straight away. I decided to use a
male in his late 50s as jazz is often associated with the older
audience and it is very rare to see a young artist who plays jazz in
this generation.

However, for my contents page I decided to use a female for my main

image and no males. She is also half afro-Caribbean as it is
stereotypically a genre of music that this ethnicity plays. As well as
on my front cover the same features represent an alternative sub
culture such as ethnicity and high intelligence. There are also features
on my contents page that propose a stereotype such as the violin that
the artist is playing, as it is an instrument related to jazz only really
as a sub genre as it is more classical due to its unique sound that is
able to present emotion. Someone who enjoys playing this instrument
and other woodwind instruments such as a saxophone would likely be
a fan off jazz and be interested in this magazine.

My double page spread is also very alike to my front cover and

contents pages. I found out the same in my research (that most social
groups are middle ages white men) therefore reinforcing the use of
why I have chosen my artist, as he is what appeals to the target
audience.

When looking at my general use of representation I have taken

some features from other music magazine but I have also broken
some conventions in other areas. One of the ways I have
followed other jazz magazines is by only using afro-Caribbean
people in my magazine because when I did my research I found
that most of the readers enjoy listening to jazz music written and
played by this ethnicity rather than white people. However I have
also broke convention slightly by using a young female artist on
my contents page, which is very unlikely for my target audience
to listen to. Although from my target research there was demand
for a jazz magazine aimed for the younger generation with
better-known jazz artist that represent females. Because of the
instrument and the ethnicity that the female artist has, it has not
been under represented then the other artists in other jazz
magazines rationalising my choice.