Project

Management &
Product
Development
By
Assistant Professor
Unnar Theodorsson, M. Sc. (Econ.)

Project Management & Product Development week 12

Plan of the course, BIS electives Spring 2015

12.15
13.00

Wednesday - The
foundation
Introduction to the
course

13.05 -13.50

The Basics:
- Project
Management
- Risk Management I
projects

14.00-14.45

Exercise :

14.50-15.35

What did we learn

from Ex 1?

Project Management & Product Development week 13

Plan of the course, BIS electives Spring 2015

Tuesday - The
foundation
Sum-up

Wednesday - The
Synergy
The pitch

9.10.0011.35

The Basics:
- Innovation Management
- Product
Development/NPD

12.15-14.00

Exercise 2

The Synergy:
- Deeper
understanding of
the new market
demands and
change in discourse
Choosing case and
make a project
management plan

14.00-14.45

What did we learn from

Ex 2?

8.20 9.00

What to pitch

Thursday
Execise: Prepare a pitch
for client or executive
board

Present the pitch to the

class

What did we learn?

The course
Most markets have demanded NPD for

decades
The car industry a new model a year
The fashion industry 2 or 4 collections a year

Now due to technology and globalization

the mindset of consumers and therefore

markets has changed. Companies need to
develop much quicker
Project management is founded on managing
with a strict timeline

Examples Fast Food

Examples - Smartphones

Examples - Microcars

Examples Consoles

Compaies that alomst died because

they neglected this proces

The course is threefold

The first part of the course fairly easy
Basics of project management AP level
Risk Management BA level
The second part of the course challenging
Innovation Management BA level
NPD BA level
The third part more challenging
Deeper understanding synergy and new discourse
BA level

Project Management
Introduction
Definition: Project management is a structured

approach to managing projects

What is the single most significant difference
between traditional management and PM?
The Project manager has to create a structure
that meets the needs of several involved parties
The Projects Needs
OBS Needs
Stakeholders Needs
Individuals Needs

Project Management
1) What is a project?
PMBOK: ..a temporary endeavor undertaken to
create a unique product or service
Traditional PM industries vs. Management-byProjects
Examples of projects:
Constructing a building
Improving productivity in a period of time
Disaster recovery
Implementing a new computer system
Organizational change

Project Management
A theoretical overview of distinctive features:
A start and finish
A life-cycle
A budget and an associated cash-flow
Unique/non- repetitive activities
Cross organizational resources
A single point of responsibility
Fast tracking (to become first market mover)
Team roles

Project Management
2) Project Management
PMBOK: ..the application of knowledge, skills, tools
and techniques to project activities in order to meet
stakeholders needs and expectations from a project
Project managers component process of 9 types of
knowledge:

1) Integration 2) Time 3) Quality 4) Scope 5) Cost 6) HRM

7) Communication 8) Procurement 9)Risk

Project Life-Cycle
WBS Work Breakdown Structure

Project Management
WBS Work Breakdown Structure

Project Management
Gantt Chart

Project Management
Project Management Triangle

Project Management
Project Management Triangle

Project Management
3) Management-by-projects
Many organizations are changing in nature as
more of them are accomplishing their business
through projects
The management-by-projects approach
encourages:
Organizational flexibility
Decentralized management responsibility
Holistic view of problems
Goal-oriented problem solution processes

Areas like: measurement/effectiveness,

dynamics

Project Management
Programme Management
Portfolio Management
Small Projects
General Management
Product Management
Technical Management
Project Management Environment

Project Management
4) Project Management Software
5) Project Management Associations
Body of knowledge
Project
Project
Project
Project
Project
Project
Project
Project
Project

Integration
Scope Management
Time Management
Cost Management
Quality Management
HRM
Communications Management
Risk Management
Procurement Managementnt

Project Management
6) Benefits of Project Management some examples
Client
Single point of Responsibility
Estimating
Fast Track
Project Integration
Reporting Interfaces
Response Time
Trends
Data Capture
ProceduresCloseout Report
Marketing

Project Management
Role of the Project Manager
Ability to select and develop an operational team
Leadership and management ability
Ability to anticipate problems & problems and make decisions
Ability to integrate the project stakeholders
Operational flexibility
Ability to plan, expedite and get things done
Ability to negotiate and persuade
Understand the environment within which the project is being managed
Ability to review monitor and apply control
Ability to administer the contact, the scope of work and scope of
changes
Ability to manage within an environment of constant change
Ability to keep the client happy

PM Assignment
Please form groups of 5
These groups will be working together for the

intire course

PM Assignment

Group 1 will be working with the following company:

Patek Philippe SA want to enter the smartphone market
Group 2 will be working with the following company:
Restaurant Noma want to open a chain of burger
restautants
Group 3 will be working with the following company:
The Coca-Cola Company want to enter the market for
beer
Group 4 will be working with the following company:
IKEA want to enter the market for electronics

PM Assignment

Group 5 will be working with the following company:

Harley Davidson MC want to enter the car market
Group 6 will be working with the following company:
Nike want to enter the haute couture market
Group 7 will be working with the following company:
The Starbucks want to open a chain of bars
Group 8 will be working with the following company:
SONY want to enter the market for furniture

PM Assigment
You are a consultant team, hired to help the

company. Your assignment is a ongoing process. At

the end of each topic we will have a class sum up
At the end of the week you will make a final pitch
with as much detail as you can
Project Management Part
Make a concrete goal with your project
Make structure description for your project. What
topics, work processes, key-issues do you have to
address?