SUMMER INTERNSHIP

PROJECT
PRESENTATION
Presented by: Anurag Sha
MBA- Marketing.
Roll no- 76

Title of the Project.............

A study on consumer satisfaction towards Tata

Teleservices Ltd with special reference toTata

Docomo GSM prepaid consumers in Pune
city

INTRODUCTION

INDUSTRY OVERVIEW

Indian telecom network is the second largest in the world

after China

The total number of telephones as on 31st April 2014

was 897.02 million).

According to telecom regulator TRAI. The total number of

mobile internet subscribers stood at 143.2 million at the
end of the last fiscal.

Telecom Industry contributes approximately 3% to Indias

GDP

Key players in Telecom Industry

Bharti Airtel telecom led
the market with 19.94 per
cent share
Reliance (16.58 per
cent)
Vodafone (16.41 per
cent)
Idea (12.4 per cent)

BSNL (10.51 per

cent)
Tata (8.77 per
cent)

COMPANY OVERVIEW

Tata DOCOMOis an Indian cellular service provider

on theGSM.

It is the country'ssixth largest operatorin terms of

subscribers (including both GSM and CDMA)

Tata DOCOMO became the first private sector

telecom company to launch3Gservices in India.

Tata DOCOMO had about 42.34 million users at the

end of December 2013.

Contd.
VISION :
To offer unparalleled
value to create
customer delight and
enhance business
productivity.

MISSION :
To empower every Indian to
connect with the world
affordably.
Continuously satisfying
customers growing needs and
expectations and innovative
and customized cutting edged
solutions.

IMPORTANCE OF THE PROJECT

To the trainee
Internship

in Tata Teleservices Ltd gives an idea of

how decisions are taken tactfully based on available
facts when any problem comes to an executive
To the company
Increased sales
Company
came
know
about
satisfaction
level of Tata Docomo GSM prepaid

consumer

OBJECTIVE OF THE
PROJECT
The primary objective
To find the satisfaction level of Tata Teleservices
GSM prepaid mobile users.
To find out the reason why user prefer any
particular technology.
The secondary objective
To identify the effective communication mix of
Tata Docomo GSM prepaid.

To generate awareness among the public about

various systematic plan and scheme

PROBLEM

MARKET SHARE OR SALES GROWTH WAS

STATIC

LESS AWARENESS ABOUT THE PRODUCT TO

THE MARKET

CONSUMERS RETENTION PROBLEM

TASK UNDERTAKEN

CONDUCTED MARKET RESEARCH TO FIND

THE PROBLEM IN THE TECHNOLOGY

PROMOTED SALES

INCREASED MARKET SHARE BY SELLING THE

PRODUCT WITH THE HELP OF VARIOUS
MARKETING AND SELLING TECHNIQUES

METHODOLOGY ADOPTED
Type of research: Descriptive research
Data Collection method :
Questionnaire
Interview
and Internet

SAMPLING UNIT: Targeted as per the convenience

residing in Pune

Cont..

Sampling size: The sample size of the

respondents was taken as 200 considering
the scope and constraints of the study.

Sampling method: The sampling

technique used was random sampling

DATA ANALYSIS

1.Are you aware about Tata docomo?

Awareness about tata docomo

90%
80%
70%

Awareness about tata

docomo

60%
50%
40%
30%
20%
10%
0%

The above graph shows that 85% of users are Aware about Tata docomo and
15% are unaware about tata docomo mobile service

2.From which source you came to know about Tata docomo?

Source of Influence towards tata docomo

50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

Source of Influence towards

tata docomo

It is vivid from above chart that 46.50% of subscribers came

to know about tata docomo from advertisement, 31.50% of
user from hoardings

3.Which services are more helpful to you

while using Tata docomo services?

Reason for preferring Tata Docomo

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

Reason for preferring Tata Docomo

It is cleared from the above chart that the major reason for
the subscribers preferring tata docomo is because of
networking (2G and 3G services).

4.Rate the following services on the basis of your

satisfaction.
45%
40%
35%
30%
25%
20%
15%
10%

Excellent
Very Good
Good

5%

Average

0%

Poor

In the above chart , we can see that 68.50% of the users were
highly satisfied from Tata docomo Network (3G and2G) rest
areas are require improvement

5.Would you like to recommend Tata docomo to others?

Recommendation For Tata Docomo to others

80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes

No

It is clearly understood that 75% of the respondents

would like to recommend tata docomo GSM to other
people.

CONCLUSION

The overall satisfaction level of tata docomo GSM

prepaid consumer in Pune city is good.

Consumers are highly satisfied from Tata docomo GSM

prepaid 2G and 3G network

Most of the respondents found the customer care service

is not satisfactory (74%)

In Recharge outlets of tata docomo it is to be considered

that approaximately 50%
of respondent are well
satisfied, but still other 50% users are wanted it to
increase.

Due to weaker network coverage in some

areas of Pune city many people are
switching brand

In case of value added services more

respondents are satisfied.

75% of the respondents would like to

recommend tata docomo GSM to other
people,

SUGGESTION

The availability of recharge voucher should be made

available.

The network coverage is another asset for the companys

image, which needs to be improve and preserved in
future.

Call rates is affordable so it should be maintained at this

level.

The overall image of the customer care services was

found to be good, but delays in problem solving, which is
need to be improve.

LEARNINGS

Different behaviours of the consumers.

How to persuade people

How to adapt to other peoples personality and

behavioral styles so that each person can work
better with others.

Decision Making

How to work in a team

Developed selling skill