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What is
Personality
?
THE NATURE OF
PERSONALITY
SOME THEORIES OF
PERSONALITY
Freudian Theory
Unconscious needs or drives are at the
heart of human motivation
Trait Theory
Quantitative approach to personality as a
set of psychological traits
Freudian
Psychoanalytic
Theory
THEORIES OF
PERSONALIT
Y
Sigmund Freud
Carl Jung
Carl Rogers
FREUDS
PSYCHOANALYTIC THEORY
personality
personality forms
forms during
during the
the first
first few
few years
years of
of life,
life,
rooted
rooted in
in unresolved
unresolved conflicts
conflicts of
of early
early childhood
childhood
PsychosexualStages
Oral(018mos)centeredonthemouth
Anal(1836mos)focusonbowel/bladderelim.
Phallic(36yrs)focusongenitals/OedipusComplex
(Identification&GenderIdentity)
Latency(6puberty)sexualityisdormant
Genital(pubertyon)sexualfeelingstowardothers
FREUDS
PSYCHOANALYTIC THEORY
THE ID
Contains life instincts (sex, hunger, thirst, etc.) and
death instincts (aggressive, destructive tendencies).
Libido: sexual energy that fuels the entire
personality; needed for everyday life.
Pleasure Principle: seeks immediate gratification of
impulses regardless of consequences.
Pleasure = reduction in tension. Tension increases if
we dont release energy from impulses.
THE EGO
Logical, rational.
THE SUPEREGO
FREUDIAN THEORY
Id
Superego
Ego
THE UNCONSCIOUS
the
the mind
mind isis like
like an
an iceburg
iceburg -- mostly
mostly hidden
hidden
Conscious Awareness
small part above surface
(Preconscious)
Unconscious
below the surface
(thoughts, feelings,
wishes, memories)
Repression
banishing unacceptable
thoughts & passions to
unconscious
Dreams
Super
Ego
Ego
Id
Woody Allen
SELF-IMAGES
Actual SelfImage
Ideal Self-Image
Ideal Social
Self-Image
Social Self-Image
Expected
Self-Image
EXTENDED SELF
Modification or changing of the self by
which consumers use self-altering
products or services to conform to or
take on the appearance of a particular
types of person (e.g., a physician, a
lawyer, a University Student, a young
man - hair dye).