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The principal bases of competition in the real estate development business are
location, product, price, financing, execution, completion, quality of
construction, brand and service. --- Megaworld Financial Report 2013
Market Players
Competitor Snapshot
Company Name
Market
Value
104.2B
n
Description
351 Bn
Value Proposition
Building visions
84.3 Bn
423.9
Bn
We build
Millions
148.7
Bn
to
serve
PRODUCT
Segmentation, Targeting, Positioning, New Product Development
Process
Product Snapshot
Company Name
Office
Commercial Residential
Hotel/Res
ort
Megaworld Corporation
Company
Name
Target
Market
High-end
and UpperMiddle
markets
New Product
Development
Process
Offers a wider range
of after-sales
services to RFO
buyers such as
leasing and resale
management,
turnover and
maintenance, and
free interior design
to RFO buyers.
Direct Competitors
Company
Name
Target
Market
Middle to
Upper
Middle
Markets
New Product
Development
Process
Middle to
Upper
Middle
Markets
Robinsons Mall
LingkodPinoy Center
aims to make
government agencies
(e.g. SSS, PhilHealth,
DFA, LTO, etc.)
accessible to many.
Go Hotels 30 more
to be built in the next
5 years
Target
Market
Lower
Middle,
Middle,
Upper
Middle
Markets
New Product
Development
Process
Target
Market
Lower-Middle to
Middle Markets
New Product
Development
Process
Under the DENRs Adopt-AnEstero program, DMCI
Homes has signed on to
assist in the much-needed
rehabilitation of Makatis
Pasong Tamo River. The
company also entered a
partnership with the District
3830 Rotary Homes
Foundation and CFC ANCOP
Tekton Foundation,
bankrolling a P12-million
housing project for
Paraaques informal
settlers.
Makati
Taguig
Ortigas/
Mandaluyo
ng
Quezon
City
Ave.
Price
Range
per Sqm
Megaworld
3.1M
20.7M
2.4M
29.9M
NA
4.2M
13.2M
104k
178k
Ayala Land
Inc
5.5M
168.1M
10.6M 32M
1.6M 4.9M
3.7M 19M
70k
305k
Robinsons
Land Corp
3.8M 4.5M
3.8M
23.1M
1.9M
18.8M
NA
60k
127k
SMDC
1.8M 5.5M
1.7M 3M
1.9M 4.9M
1M 9M
77k
131k
DMCI
2.3M 6.9M
NA
1.9M 6.3M
NA
68k 90k
Place or Distribution
Distribution Objective, Distribution Strategies
INTERNET
DIRECT
SALES
LICENSED BROKERS*
DIRECT MAIL
INTERNATIONAL
Promotion
urrent Promotions
Globa
l
Local
Megaworl
d
Ayala
Land Inc
Ayala
Land
Premier
Mabuhay/
Balikbayan
Smile
Avis
SMDC
Robinson'
s Land
Smile
DMCI
Smile
Megaworld
Ayala Land
2013
2012
*in billions
*in billions
REVENU PROM
PROM
% REVENUE
E
O
O
21.25
0.589 3% 18.173 0.643
81.523
3.37 4% 59.932 1.059
SMDC
20.916
Robinsons Land
Corp
DMCI Homes
2.05
Remarks
4%
2%
10
%
22.58
1.76
8%
5.3
2.214 42
%
4.105
1.908
46%
12.165
0.309 3%
9.219
0.366
4%