ENT 600

( TECHNOLOGY ENTREPRENEUSHIP )
TECHNOLOGY BASED PRODUCT

FIREFIGHTER SMART
TEAM
MEMBERS
HELMET
NAQIUDDIN BIN ARSHAD
2011622852
NURUL HASNAN BIN RAMLI
2011898722
MOHD AZAARI BIN BASIRUM
2011638598
MUHD SADIQ NAJMI BIN A. AHMID
2011815318
MOHAMMADD HAZIQ BIN MOHD HASHIM
2011224572

ORGANISATION
GENERAL MANAGER
( Mr. NAQIUDDIN BIN ARSHAD )

C
HUMAN RESOURCE
( Mr. MOHD AZAARI BIN
BASIRUM) )
FINANCIAL MANAGER
( Mr. MUHD HAZIQ BIN MOHD
HASHIM)
RESEARCH AND DEVELOPMENT
( MrNURUL HASNAN BIN RAMLI)
ENGINEER
( Mr. MUHD SADIQ NAJMI BIN A.
AHMID)

PRODUCT
SKETCHING(2D)
PRODUCT
SKETCHING
(2D)

FIREFIGHTER SMART
HELMET

PRODUCT
DESCRIPTION
1

RADIOACTIVE SENSOR

HEAD LAMP

MULTILAYER SKIN

VISIBLE SCREEN

COMMUNICATION SPEAKER

OXYGEN MEASUREMENT
DISPLAY
MULTI PURPOSE SHOULDER
COVER

FUNCTION OF
FIREFIGHTER SMART
HELMET

Visual
Enhancement

An optical thermal camera on the front of

each helmet sends data to a special device
held by the lead user.
Data on the surroundings is recorded,
analyzed and sent wirelessly back to the
teams user.
An image of potential victims can also be
loaded, and the helmet will lock on to &
target a victim if recognized.

Auditory Enhancement
The helmets also feature selective active
noise cancellation which cancels the users
breathing and enhances potential structural
cracks and victim sounds.

Air Support
an automatic air support mechanism.
When the front visor is closed and the
locking mechanism is activated, air is
automatically pumped from the oxygen
tank for breathing and to create pressure to
better seal the helmet from smoke.

Lightweight & easy

This helmet is easy to use unit.
Remember, firefighters need to dress in 90
seconds or they get left behind.
This significantly reduces the time needed
to don turnout gear.
the reduced layers and bulk result in
better mobility and enable a firefighter to
enter places that previously might have
been inaccessible.

PRODUCT
ORGANISATION
DESCRIPTION

Can see clearly in smoke-filled buildings to do

rescue missions.

This helmet provides a wire frame vision of

the interior geometry
- firefighters can identify their surroundings
easily and searching for victims can be
done more accurately. Firefighter Smart
Helmet simplifies many layers of heat and
impact protection into a simpler protection
package to ease the movements.

Can see and move around in heavy smoke

environment without the need of carrying
extra equipments.

Provides communication equipment among

other rescuers

Have many layers of heat and impact

protection into a simpler protection package
to ease the movements.

Can detect the amount of radioactive or

chemical level in working area

Can use this helmet to navigate in and out

the building with full caverage

The visor can moves down to protect the

firefighter face from heat and spark of the
fire

Intellectual Property
Our product involves in technology innovation,
therefore it can be protected from being exploited
from other parties through intellectual property
protection
product in early design stage
protected by industrial design type of intellectual
property
industrial design it gives our team a right to make,
import or sell our product
it gives us ownership rights to take legal action
against an infringer within 5 years from the act of
infringement

TECHNOLOGY
DESCRIPTION
Area to be covered related to the product
1

technology
fire, rescue and case area
1)
fire rescue team
2)
police
3)
army forced
4)
oil and gas development
5)
shipyard and shipping port

Intellectual property involved

Specialized knowledge
-The users should have knowledge about science to
know what kind the temperature indicator shows
and radioactive readings that shows on screen
visors.
-good communicate and response during
emergency situation with others rescuers
-the users should know about navigation direction
and analyze the coordinate given at that location.

Specialized knowledge
-God hearing sense to isolate and stimulate the cries
of victim and cracking sound at the rescue zone.
-Have skilled how to communicate with others
rescuers, before this using walkie talkie (additional
component) and now, all the additional component are
built in on the safety helmet

Regulation that may govern the use of the

technology
-Ensure that all safety helmets supplied comply
with SIRIM Standard or equivalent internationally
approved standard.
-Pay attention to details such as color, reflective
strip, visibility stickers and other safety details.
Suggested colors for helmets are white, blue and
red. Dark colors compromise the visibility of a
rescuers.

experienced and skills involved

-Good hearing sense to isolate and stimulate the
cries of victim and cracking sound at the rescue
zone.
-Have skilled how to communicate with others
rescuers, before this using walkie talkie (additional
component) and now, all the additional component
are built in on the safety helmet

MARKET RESEARCH AND

ANALYSIS
Our target
market

1-Defense Ministry
2- Shipyard company
3- Oil and Gas
Organization
4-Marine Department

For our case, there are about 500,000

staffs which are work on the agencies that
need this helmet in our target market.
From that numbers, we estimate the
agencies provided only for 60% from total
number, it will be:
= 60 % x 500,000
= 300,000 staffs
Firefighter Smart Helmet :
= 40% x 300,000
= 120,000 staffs

Market share before

Firefighter Smart Helmet
enter the market

Market share
afterFirefighter Smart
Helmet enter the market
MARKET SIZE

MARKET SIZE

COMPETIT
ORS

COMPETITO
RS

15
70

M B Enterprise

M B Enterprise

15

Nirmal Safety
Centre
Bullard

Nirmal Safety
Centre

5 5
40
50

Bullard
Firefighter Helmet

COMPETITION AND
COMPETITIVE EDGES

MARKETING STRATEGIES
it takes money to make money
The success of business venture depends very
much on the ability of that business to offer the
products that is demand by the target customer
group
The main aim of these strategies is to ensure the
objectives and goals of the company will be
thoroughly accomplished.
1)
2)
3)
4)
5)

Price strategy
Sales tactics
Service and warranty policy
Advertising and promotion
Distribution

1) Price
Strategy

The pricing for our product has been estimated as RM

3,500.00 per unit.
The price of the helmet is reasonable because our helmet
have the latest technology that can assist the rescuers
during the rescue time.
Comparing to the competitors, our helmet much more
expensive but it was very significant to the technology that
we had provided.
Your live is valuable

2) Sales Tactics
Our team sales tactics is based on rapid promotion force by
our staff itself. We believe to use our own ability to introduce our
product to the worldwide user.
we decided to pay for agent or sales representatives to
publish and sale our product too
3) Service and
Warranty Policy
our team provided 2 years warranty on the product from the
date purchase
The warranty covers for problem occurs during the rescue
time like the sensor on the helmet does not work properly.
This is another way to attract the customer to buy our
product and they will trust to our product did not broken easily
in term our policy to give them 2 years warranty.

4) Distribution
Distribution strategy is aimed at establishing a structured
and controllable distribution system to ensure the product
offered reaches the target customer.
The forms of distribution channels for safety smart helmet
are shown below

This type of channel is also called the direct marketing

channel . It has no intermediary level and consists of a
business selling directly to consumer. For this channel, the
consumer always buys in the large quantity.
The advantage is the consumer can get the discount if they
buy in large quantity

Channel 2 has one intermediary level that the stock of

product is located in the warehouse
Consumer can buy the product through the management
selling at the warehouse of this product.

Agents are middlemen who represent the manufacturers in

selling certain product. They do not take over the title of the
goods but they receive the commission on sales made.
Agent offer manufacturer more than what the
manufacturer can achieve on their own.

Manufacturer sells to the agent who buys in large

quantities and sells it through the web.
There are few webs that can be used to sell this product
such as e-bay, mudah.com, and other.
The advantages of this channel are the consumer does not
need to see the manufacturer or agent but just order online
then they can get their product wanted

CONCLUSION
Our product is important to the rescuer especially
during the fire time, before we trying to save
another live, save our live first.
The helmet also make the rescuer easy to contact
among them during operation and the operator
although it save their time to save a life.
The technology provided with our product are too
make the helmet multifunctional, not only during
fire it also can used for chemically involved.

THANK YOU FOR

YOUR
ATTENTION