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Adequateness
of companys
concept research and business
analysis before committing large
sums of money in new ideas.
Part 6: Marketing
functions audit
Products
The product line objectives , their
correctness, and the level of achievement
ob objectives.
Need to phase out any particular products
Any new products worth being added.
Any products that can benefit from quality,
feature, or style improvements.
Price
The pricing objective, policies, strategies,
and procedures. Soundness of the prices set
on cost, demand, and competitive analysis..
The
Sales force
The companys sales force objectives.
Adequacy of the sales force to achieve the
set objectives.
Appropriateness of the sales compensation
to provide enough benefits and rewards.
The level of sales force morale, ability, and
effort.
Competence of the companys sales force
compared with those of competitors.