RESEARCH METHODALOGY

MMS-II
CHANAKYA BATCH
2008-09
DATE- 12/03/2009
PRESENTED TO: Gitanjali Kapoor Ma’am
 GROUP MEMBERS
NAME ROLL
NO
• RUPALI DENGALE c-11
• IZHAR MUSHRIF c-15

• MANAS CHATURVEDI c-21

• MADHUR MESHRAM c-23

 Research Methodology
• Research is defined as human activity based
on intellectual application in the investigation of
matter.
• The primary purpose for applied research is
discovering, interpreting, and the development
of methods and systems for the advancement
of human knowledge on a wide variety of
scientific matters of our world and the universe.
• Research can use the scientific method, but
need not do so.
Research Processes
•Formation of the topic
•Hypothesis
•Conceptual definitions
•Operational definitions
•Gathering of data
•Analysis of data
•Test, revising of hypothesis
•Conclusion, iteration if necessary
 OBJECTIVES OF RESEARCH
 Problem Definition

 Development of an approach to the problem

 Research Design formulation

 Field work or Data collection

 Data preparation and analysis

 Report preparation and presentation

 Make the decision

 Why This Hypothesis?
• To analyze the buying behavior of
different customers.
• Interested in finding out the opinion
of customer for their daily purchase.
• How they react with modern era of
business
• We would like to know , how much
local market has been affected due
introduction of mall culture.
 RELIANCE FRESH SURVEY
Information collected from mall
• Daily arrival of fresh vegetables.
• They remove whole old stock of
green vegetables.
• Cut off price
• Emplyed a employee for collection of
market rates.
• Banana sales on Kgs.
Gender
Age Group
Occupation
Preference For Daily
Vegetable
Preference For Daily
Vegetable
Have You Visited any Mall ?
Air Condition necessary For
Preserving The Vegetable
Do You Think That Mall Green
Vegetable are Fresh &
Qualitative
Do You Agree that Mall Product
are Cheaper Than Local Market
?
Where You Get Variety of
Green Vegetable
Do You Think That Mall Management
Charges more due to their additional
facilities
Daily Purchase of Vegetable
 CHI SQUARE TEST
H0 – Mall vegetables are not good and fresh than local
market.
H1 - Mall vegetables are good and fresh than local market.

The observed Chi- square Statics ,

X^2= ∑ (Oi – Ei) ^ 2

Ei

Where Oi = Observed frequency

Ei = Expected frequency
GROUP Oi Ei (Oi-Ei) (Oi (Oi-Ei)>2
OBSERV EXPECTE -Ei)>2
Ei
ED D

MALL 10 33.33 - 23.33 544.28 16.33

LOCAL 88 33.33 54.67 2988.80 89.67

MARKE
T
OTHER 02 33.33 - 31.33 981.56 29.45
SOURC
E
Degree of Freedom = 8-1=7
Then apply Chi- square @ 5% level of significance
we get , from table,
Total value = 14.07
Now we know that calculated value = 135.45
So calculated value > table value
135.45 > 14.07
Hence ,
Null hypothesis Ho is rejected and alternative
hypothesis is accepted
Thus H1 is accepted
CONCLUSION
By chi square we come to the conclusion
that mall vegetables are not good and fresh than
local market.
 RESEARCH CONCLUSION
According to the customer opinion
• Most of the consumers are preferred
local market than mall.
• Mind set
• Misconceptions about the mall.
 BIBLIOGRAPHY

• Panneerselvam R. , Research Methodology ,

Prentice-Hall of India, New Delhi,2008.