Imran Virani ESG1312029

Porkodi ESG1403009
Daniel-ESG140616
Vijay ESG1406013

Briefing

Rolls Royce

Analysis of Rolls Royce

1 2 3
4 5

SWOT
Analysis

Diagnosis

Competitors
Profile Matrix

Vision
Mission &
Corporate
Objectives

TOWS
Matrix

SWOT ANALYSIS ROLLSROYCE

SWOT Analysis
Strength
Ability to scale newer
design engines from
small to big aircrafts is
one reason for its
competitveness.90% of
world leading airlines
uses its engine.
Blending Tech with
Service. Ability to to
make sell and service
civil aviation engines
through 'pay fee for
every hour that engine
runs'. Better service to
consumer and customer
through 24X7
operations room in
derby, assesse 3500 jet
engines.

Weakness
Head quartered in UK
the govt. is not
generous with grants

Opportunities
The skills gained by
building nuclear
submarines can be
used for civil nuclear
businesses worth
$75billion

Threats
Certified spare parts
agents quoting lower
price. Revenue Loss

Recruit is shrinking
due to lack of
qualified and skilled
technicians

Real time data from slowing down of

monitoring service
world economy leads
help improve design to retiring of old jets
engines that are
and cancelling orders.
more reliable and fuel
efficient. Fewer
emergency repairs
and less likelihood of
engine failure
coupled with timely
and efficient engine
change schedule.

Competitors Profile
Matrix

Competitors Profile Matrix

Brand Awareness

Mkt Share

Rolls Royce
0.3

GE
0.6

Rolls Royce

0.1

Pratt & Whitney

GE
0.3

R&D

Pratt & Whitney

0.2

0.45

Rolls Royce
1.5

Servicing

Hi Tech Workforce

Rolls Royce

Rolls Royce
0.45

0.45

0.45

GE

1.5

GE

0.6

Pratt & Whitney

1.2
0.6

Pratt &
Whitney

1.5

GE
Pratt &
Whitney

Competitors Profile Matrix

Success Factors

Weights Rank Rolls Royce

Rank

GE

Rank Pratt & Whitney

Hi Tech workforce

15.00%

0.45

0.45

0.45

R&D

30.00%

1.5

1.5

1.5

Mkt Share

10.00%

0.3

0.2

0.1

Servicing

30.00%

1.2

0.6

0.6

Brand Awareness

15.00%

0.6

0.45

0.3

4.05

3.2

2.95

Diagnosis

Diagnosis
Technological breakthrough and service
excellence has leading to more reliable and fuel
efficient engines.
Diversification to civil nuclear business worth $75
billion due to aviation industry slowdown
impacting core engine business.
The 2nd largest maker of Jet engines is facing
challenges from limited market size, workforce
shortage and cut-throat competition.

Vision, Mission &

Corporate
Objectives

Vision, Mission & Corporate Objectives

Vision World leader in aviation industry by 2030.

Mission
Maintain Excellence in innovation and service till 2030

Corporate Objectives

Increase militarily orders globally by 10% by 2020.

TOWS Matrix

TOWS Matrix
Strength

Opportunities

Action Plan

Strateg
y

Capitalize on technology
and service innovation
to diversify into newer
businesses

Conglomera
te
diversificati
on

Rationalize MIS to
improve on the Engine
efficiency and service
quality .

Retrenchme
nt

Action Plan

Strategy

Continuous
improvement on the
engine design such that
it's spare parts cannot
be duplicated by 3rd
parties

Product
Developme
nt

T2:slowing down of
R&D and sales focus on
aviation industry leads
defense contracts.
to retiring of old jets and

Product
Developme
nt

S1: Scaling of newer design O1:The skills gained by

engines to fit wider variety of building nuclear
aircrafts and servicing them submarines can be used
through pay per hour fee
for civil nuclear
businesses worth
$75billion
S2: 90% of world leading
O2: Real time data from
airlines powered by Rolls
monitoring service help
Royce making it the World's improve design reliable
2nd biggest maker of Large and fuel efficient
Jet engines
engines facilitating
timely and efficient
engine change schedule.

Strength

Threats

S1: Scaling of newer design T1:Certified spare parts

engines to fit wider variety agents quoting lower
price. Revenue Loss
of aircrafts and servicing
them through pay per hour
fee
S2: 90% of world leading
airlines powered by Rolls
Royce making it the

TOWS Matrix
Weakness

Opportunities

Action Plan

Strategy

W1:Non substantial O1:The skills gained by

Continue to tap
domestic and military building nuclear
submarines can be used for into newer
market.

civil nuclear businesses

markets and
worth $75billion
businesses
Market Development
O2: Real time data from
W2: Recruit is
shrinking due to lack monitoring service help
improve design reliable and
of qualified and
fuel efficient engines
Train workforce to
skilled technicians
facilitating timely and
improve on
efficient engine change
technology and
schedule.
service
Backward Integration

Weakness

Threats

W1:Non substantial T1:Certified spare parts

domestic and military agents quoting lower
market.
price. Revenue Loss
W2: Recruit is
shrinking due to lack
of qualified and
skilled technicians

Action Plan

Strategy

Innovative design
to penetrate newer
markets and limit
competition
Differentiation

T2:slowing down of
aviation industry leads to
retiring of old jets and
Acquire Pratt and
cancelling orders.
Whitney

Horizontal Integration

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