CULTURAL DIMENSIONS

BYVARSHA PANDEY
IMBA- 10th semester

GLOBE PROJECT
Research on the relationship between culture and leadership
resulted in the GLOBE research program. GLOBE study is a
major study with broad applicability.
GLOBE Project Global Leadership and Organizational
Behaviour Effectiveness- 9D cultural model
Findings emerge from a well developed research design-Used
quantitative methods to study the responses of 17,000
managers in 950 organizations, 62 different cultures
Developed a classification of cultural dimensions identified
nine cultural dimensions
Model provides information on what is universally
accepted as good and bad leadership.
Model underscores complexity of leadership process and how
culture influences it.

GLOBE PROJECT
Nine cultural dimensions Assertiveness- tough confrontational and competitive
Future Orientation
Performance Orientation
Human Orientation
Gender differentiation
In group collectivism- pride, loyalty and cohesiveness in
organizations and families
Collectivism- collective distribution of resources and collective
action
Power Distance
Uncertainty avoidance

1. AssertivenessDegree to which people in a culture

are determined, assertive, confrontational, and
aggressive in their social relationships
2. Future orientationDegree to which individuals
in a culture engage in planning, investing, and
delaying gratification.
3. Performance orientationDegree to which
organization or society rewards group members for
improved performance and excellence
4. Humane orientationdegree to which a culture
encourages and rewards people for being fair,
altruistic, generous, caring, and kind to others.
5. Gender differentiation /egalitarianismDegree to
which organization or society minimizes gender role
differences & promotes gender equality

6. In-group collectivismThe degree to which people

express pride, loyalty, and cohesiveness in their
organizations and families.
7. Institutional collectivismThe degree to which an
organization or society encourages collective action,
collective distribution of resources and collective action.
8. Power distanceThe degree to which power is
stratified or degree to which members of a group expect
and agree that power should be shared unequally
9. Uncertainty avoidanceExtent to which a society,
organization, or group relies on established social norms,
rituals, and procedures to avoid uncertainty. The use of
rules, structures, and laws to make things more
predictable.

APPLICATIONS
Help understand own cultural biases & preferences
Help understand what it means to be a good leader.
Help communication across cultural and geographic
boundaries.
Model provides information on what is universally
accepted as good and bad leadership.