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Sustaining Growth
Carpio, Patricia D,
Reyes, Bernadette R.
Saquido, Michelle
Semana, Lhouella M.
COMPANY BACKGROUND
1962
Competitors
Kmart
Target
Costco
Carrefour
Best Buy
Circuit City
Toys R Us
Goodys
Bed Bath and Beyond
Kroger
Albertsons
Safeway
Challenges
violation on proper waste disposal
selling of goods prohibited by law,
employment of illegal crews,
prohibiting associates to join unions,
poor healthcare and benefits
package
discrimination cases
unfavourable labor practices and
limited concern for the environment
Point of View
Mr. Harold Lee Scott, Jr., the President
and CEO of Wal-Mart Stores, Inc.
Objectives
To briefly present the company, its business
operations and its economic and market
situation.
To evaluate existing strategies and practices
of the company and assess corresponding
impacts on various stakeholders.
To look for ways on how to deal with its
detractors who create negative images for
the company.
To determine improvements needed to
address objectives 2 and 3.
4 Ps of Marketing
Product
employ friendly and helpful people
Price
offer shoppers the lowest prices
Place
dominated the US markets also Mexico, Brazil,
Canada, Argentina, China, South Korea, U.K.,
Japan, Germany, India, and Southern African
countries.
Promotion
tag lines include everyday low prices or
Corporate Responsibility
Framework
0
Alternative Courses
of Action
PROS
CONS
costly
public image
Some Personnel or
to the idea
PROS
CONS
PROS
CONS
happenings
consuming
Financial Summary
300
250
200
Billion Dollars
150
Net Sales
Net Income
100
50
0
Year
Recommendation
Ranking the groups priorities, the group
recommends pursuing ACA 1 first before
moving on to ACA 2. By addressing ACA1,
strategies to be implemented will be aligned
with the core values of Wal-Mart thereby
improving its image to the public and
preventing further criticisms.
Implementation
By choosing ACA 1, the major objective for the
company is to be able to launch CSR activities
whereby some of its top officers and associates
become visible to personally help and assist.
Incorporate CSR strategies into Corporate
Strategies by implementing the following
strategies:
Legal Compliance
Stakeholder Management
Brand Reputation Management and
Conclusion
Expanding successfully as what Wal-Mart did shows how good
they are in the industry. They have good strategy and
implementation, good management, good positioning in the
market, good information system and good associates; almost
complete to be able to have a flourishing business amidst
problems in the market or in the economy. However, no
company is ever perfect. A company should not only focus
on rendering good service to customers and gaining
extra-ordinary amount of profits, a company should also
realize its role to its stakeholders and not live only by
itself. It has to review and consider its impacts to those
surrounding its business. With these advances, public perception
about the company will be improved, ultimately increasing
consumer favor, leading to sales growth.
Thank you!