Our Heritage & Culture:

How open data can help

us engage

@brionyphi11ips

#ODCS
#ODIFridays
@odchallenges

Agenda
13:00
13:05
13:12
13:19
13:26
13:30

13:05
13:12
13:19
13:26
13:30
13:50

Welcome & Introduction

Pitch 1 - Rabble
Pitch 2 City Radar
Pitch 3 Culture Everywhere
What next?
Question time

Winner
Announced

Winner
Announced

Winner
Announced

Winner
Announced

Winner
Announced

Finalists
selected

Finalists
selected 26
April

How can we use open

data to engage more
people, and more
diverse people, in UK
Heritage and Culture?

Scoping

THEME

Application

SPECIFIC
CHALLENGE

Weekend

INITIAL
IDEAS

Incubation

FINALISTS

Judging Criteria

Innovation

Open Data

Social
Impact

Sustainable

Rabble
@rabbledays

Irenie Ekkeshis

Two problems

One solution

Family
Volunteerin
g
Platform

Universal
Visitor
Site List

How will it spread?

1. Prototyping

Test experiences, Test platform, Creation of skeleton dataset

2. Liverpool pilot (October 2015)

Rabble Week in a single city, across 4 sites

3. Expansion across North West region (2016)

4. Region by Region
5. Nationwide

Innovation

Social Impact

Crowdsourcing meets
hyperlocal meets
family volunteering

Well-being
Local belonging
Cultural awareness

Open Data

Sustainability

Using and enhancing existing

Creating new
Facilitating further innovation

Fees to list/deliver activities

Institutional membership
Families/Innovators also pay

rabble
rab()l/
(verb)
To do something useful and fun.

www.rabbledays.co.uk

@rabbledays

City Radar
@cityradaruk

Ian Savage

CAPTURE

CREATE

@cityradar
uk

CONNECT

The reality
Every organisation aiming to attract any type of visitor,
has a need.
Whether they are cultural and heritage organisations,
visitor focused, retail, even catering and hospitality .
Knowing who their customers are and who they could
be is fundamental to sustainability however that
sustainability is defined..

The challenge
Limited time, money, capability to research and understand
their environment properly and open data isnt easy to find or
interpret;
A consistent approach to sourcing data, targeting customers
proactively and using this information as a live evaluation and
marketing framework is very rare..
But this is exactly what is needed within such a competitive
environment- disposable income is scarce, funding is being
reduced and funders are expecting much more demonstrable
social impact to ensure their support.

Current approach
Audience
planning

Strategy

Funding
support

Evaluation

But our current approach is not

enough
Summary

Core - Agreed scenario

Titanic quarter - live / work

Detail

2.5% 30 minutes, 1% 60, 1% 120 minutes

Assume 500

TQ visitors
Joint ticketing system in place
Other attractions - additional visitors through formal joint ticketing
Cruise ship
Assume adjacent berth
Schools
Youth groups
Serving and ex forces (local)
Weekenders
.8% of assumed total trips to Belfast
International
say 2000
Festivals
3 festivals x 400
Functions and events

7%
1743 58 schools
500 Est
500 Est

Com groups
See engagement strategy - likely to be free

Tour operators
say 1000

Niche
100
Volunteers

Refresh - new and repeat

0 year one
Additional activity plan - e.g own festival x 3 per year
Say 1500

NB Refresh and repeat

Year two - 5000

Minus
10% reduction for overlap

Error margin
Plus
NB All figures need to be considered in light of assumed overlap

Minus

31385
500

33.1%
0.5%

30729
10000
5600
1743
500
500
8000
2000
1200

32.4%
10.6%
5.9%
1.8%
0.5%
0.5%
8.4%
2.1%
1.3%
0.0%

1000
100

0
1500
94757

5%
10%
15%

5%
10%
15%

85282

89546
93810
98074

81017
76753
72489

0.0%
1.1%
0.1%
0.0%
0.0%
1.6%
1.00

Key features
Easy to use Software as a Service (SaaS) becoming a dynamic
system, as well as becoming a platform for developing other data
driven services rolled out City by City;
It will be used on a daily basis. Each user will then add what is
relevant to them onto their radar, by utilising a wide range of data
sources; and
The outcome will be more targeted, data driven approaches to
encouraging visitation including hard to reach groups as well as
tracking the success of cities and regions in one place,
dynamically, across a range of economic, social and environmental
impacts.

Key data sources

Open data
easily accessed, well visualised
piloting NIs Open Data portal this
year;
Proactive data capture
daily surveys, capturing of audience
information and sharing it; and
Dynamic displays
of the online conversation by city,
also weather and currency

Our business
model

Win the Competition and pilot our site in

Belfast initially;
Strategy:
Make current static audience approach
obsolete; and
Help funders, policy makers and attractions
maximise social, economic and environmental
impact through better use and capture of data.

Our business
model
Finance cost effective, fremium to
premium pricing strategy;

Operations easy to use, backed up by

consultancy, training and support;
People attractions use existing staff to
capture data;

Our business
model

Be local pilot in Belfast, rollout across

other cities with local teams aim for at
least 30 cities within five years; and
Be scalable City Radar as a city
focused platform for further areas of
interest.

@cityradar
uk
@iansavag
e

Culture Everywhere
@betterwithdata

Danny Antrobus & Jag Goraya

Culture Everywhere makes it quick

and easy for fundraisers and
grassroots arts organisations to
develop fundable projects.

We help you evidence the need for

your activities, showcase your
portfolio to find funders and
partners and celebrate your
success by tracking your impact.

Interrogating Open Data:

Demographics (census, IMD)
Grants to the arts
Arts research

New Open Data:

Below The Radar organisations
Grassroots arts impact data

The Better With Data Society

betterwithdata.co
+
Ignite Imaginations
igniteimaginations.org.uk
=
Culture Everywhere

cultureeverywhere.com
@betterwithdata

What Next?
Teams submit:
21 April
Teams meet judges: 5 May
Winner Announced: Mid May

Next Lecture:

Open dialogues: Art, technology and

Data as Culture
Hannah Redler, Associate Curator in Residence
http://bit.ly/DAClecture