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1
Introduction
Global overview
Current/future status
India aviation industry
Company description
Strategy, Target, Positioning
Product
SWOT
Market analysis
Competitors
Environment analysis
Consumer behaviour
organization
2
The aviation industry can be
broadly classified into military
aviation and civil aviation.
The term 'civil aviation' covers all
aviation related activities except
for those undertaken by the
military and the government.
The airlines segment can be
broadly classified into international
airlines and domestic airlines.
Ganesh Kumar 29/08/2207 3
An airline with one or both terminals in
the territory of a country, other than the
country in which it is registered, is
classified as an International airline.
Domestic airlines refers to those airlines
whose flights fly only within the domestic
boundaries of a particular country.
2001.
Good flexibility,
flexibility the 737 comes in four different sizes in the
100- to 200-seat market. The interiors are flexible, too. Optional
flex seating, capability of changing a row of seats from five-
abreast business-class seating to six-abreast tourist-class seating
in less than one minute. A moveable cabin divider also allows
configuration changes between flights.
0 5 10 15 20 25
Turning our planes into media and entertainment
Cost (Rs)
Existing competitors
Unstable Government Policies
Changing dynamics of the industry
Upcoming new airlines
Further rise in oil prices in the international market
International terrorist
1. Mumbai 26%
2. Delhi 17%
3. Chennai 7.5%
4. Kolkata 8%
5. Bangalore 8%
……………….
66.5%
Ganesh Kumar 28
29/08/2207
THANK YOU
29