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Communicating

in a World of Diversity

Copyright 2010 Pearson Education International

Chapter 3 - 1

Learning Objectives
Discuss the challenges and opportunities of
intercultural communication
Define culture and explain how it is learned
Define ethnocentrism and stereotyping, then
give three suggestions for overcoming these
limiting mindsets

Copyright 2010 Pearson Education International

Chapter 3 - 2

Learning Objectives
Explain the importance of recognizing
cultural variations and list eight categories of
cultural differences
Identify the steps you can take to improve
your intercultural communication skills
List seven methods for writing clearly in
multi-language business environments
Copyright 2010 Pearson Education International

Chapter 3 - 3

Communication
in a Diverse World
The concept of diversity
Individual characteristics
Individual experiences

Intercultural communication
Cultural backgrounds
Cultural differences
Copyright 2010 Pearson Education International

Chapter 3 - 4

Opportunities in a Global
Marketplace
New customers
New labor sources
New job possibilities

Copyright 2010 Pearson Education International

Chapter 3 - 5

Advantages of a Diverse
Workforce
Connect with customers
Expand talent pool

Copyright 2010 Pearson Education International

Chapter 3 - 6

Challenges of Intercultural
Communication
Motivating employees
Communicating with employees
Promoting harmony and cooperation

Copyright 2010 Pearson Education International

Chapter 3 - 7

Enhancing Sensitivity to
Culture and Diversity
Understanding the concept of culture
Overcoming ethnocentrism and
stereotyping
Accepting variations in a diverse world
Adapting to other business cultures
Adapting to U.S. business culture
Copyright 2010 Pearson Education International

Chapter 3 - 8

The Concept of Culture


Shared system
Priorities
Behaviors
Rules

Copyright 2010 Pearson Education International

Chapter 3 - 9

Characteristics of
Cultures
Cultural assumptions
Automatic
Coherent
Complete

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Chapter 3 - 10

Negative Cultural
Attitudes
Ethnocentrism
Xenophobia
Stereotyping

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Chapter 3 - 11

What Is Cultural
Pluralism?
Accepting multiple cultures
Avoiding assumptions
Avoiding judgments
Acknowledging distinctions

Copyright 2010 Pearson Education International

Chapter 3 - 12

Recognizing Variations
in a Diverse World
Contextual

Age

Legal and ethical

Gender

Social

Religion

Nonverbal

Ability

Copyright 2010 Pearson Education International

Chapter 3 - 13

Cultural Context
Decision making practices
Problem solving techniques
Negotiating styles

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Chapter 3 - 14

Legal and Ethical


Behavior
Seek common ground
Withhold judgment
Send honest messages
Respect differences

Copyright 2010 Pearson Education International

Chapter 3 - 15

Social Behavior
Differences
Work and success
Roles and status
Use of manners
Concepts of time
Future orientation
Openness and inclusiveness
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Chapter 3 - 16

Nonverbal Differences
Greetings and touching
Personal space
Facial expressions
Eye contact
Posture
Formality
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Differences in Age
Youth-oriented
Senior-oriented
Multi-generational

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Chapter 3 - 18

Gender Differences
Existing workplace cultures
Communication styles

Copyright 2010 Pearson Education International

Chapter 3 - 19

Religious Differences
Personal beliefs
Workplace issues

Copyright 2010 Pearson Education International

Chapter 3 - 20

Ability Differences
Assistive technologies
Customers
Colleagues
Employees

Copyright 2010 Pearson Education International

Chapter 3 - 21

Adapt to Other Cultures


Acknowledge your biases
Ignore the Golden Rule
Be tolerant, respectful, and flexible
Practice patience and keep a sense
of humor

Copyright 2010 Pearson Education International

Chapter 3 - 22

U.S. Business Culture


Individualism
Equality
Privacy and personal space
Time and schedules
Religious beliefs
Communication styles
Copyright 2010 Pearson Education International

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Improving Intercultural
Communication
Study other cultures and languages
Respect communication styles
Speak and write clearly
Listen carefully to others
Use interpreters or translators
Help others adapt to your culture
Copyright 2010 Pearson Education International

Chapter 3 - 24

Studying Other Cultures


Social customs
Clothing and food
Political patterns
Religion and social beliefs
Economics and business
Ethics, values, and laws
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Learning Languages
Facilitate communication
Promote business relationships

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Respecting Communication
Preferences
Degree of formality
Level of directness
Writing or speaking

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Chapter 3 - 27

Writing Clearly
Clear Language

Conciseness

Transitional Elements

International Addresses

Numbers and Dates

Slang, Jargon, or Idioms

Humor and Culture

Audience Expectations

Copyright 2010 Pearson Education International

Chapter 3 - 28

Speaking and Listening


Intercultural conversations
Speaking with others
Listening to others

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Translators or
Interpreters
Human beings
Interpretation, cultural context, nonverbal cues

Computers
Translation, words and phrases, gist of
the message
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Chapter 3 - 30

Helping Others Adapt


Business communication
Offer useful advice
Simplify the process

Copyright 2010 Pearson Education International

Chapter 3 - 31