Developing sustainable

business for better tomorrow

By:
SAKSHI MALHOTRA (125)

Sustainability
why more important now?

Some facts that cannot be ignored..

Cars amount to three quarters of all

transportation emissions. At the current

rate, the world will be driven on by more
than a billion cars in 2030 and a billion
more by 2050
Over 100 pesticides ingredients are
suspected to cause birth defects, cancer,
and gene mutations.
Each year plastic waste in water and
coastal areas kills upto:
2,00,000 marine animals
1 million sea birds
Countless fishes

Some facts that cannot be ignored..

Average temperatures have

climbed 0.8 degree Celsius

around the world since 1880,
much of this in recent decades.
Rampant deforestation currently
causes 20% of the worlds global
warming by prohibiting the
reabsorption of CO2
Arctic ice cover already
dangerously thin is vulnerable
to further melting which could
lead to drowning of vast coastal
lands and islands.

Consumption of products and

services are increasing....

but putting lot of pressure on natural

resources

Consumers are more aware

and concerned.....
So are brands

Todays consumers...
Well connected with their friends and
peers world wide
More informed about sustainability
issues and related risk factors
Willing to contribute towards
environment and society but are time
constrained
Looking for avenues to contribute their
bit and feel satisfied
And so they are preferring brands, which
are active on sustainability platform
In a study by the European union , 75%
of respondents agreed that they would
pay more for environmentally friendly
product as compared to regular ones.

Brands are focusing on

sustainability..

H&M raised close to $ 2.5

million of donation by selling
its apparel linked to causes
like Haiti earthquake
Indian apparel brand Being
Human contributes a portion
of its revenue to charitable
trust. The brand has been built
on this social concept
Brands like M&S and PUMA
accepts the second hand
clothes/shoes other than their
own brands also to be resold,
recycled, or reused by
charities.

SOCIAL MEDIA IS PLAYING

MAJOR ROLE..

Facebooks network 1 billion users

Twitter 500 million users
More than 6 billion cell phone users
globally this year, with more than 1
billion people using smart phones to
access Web applications such as
twitter and facebook
Sustainable practices through
social media
Exchange
Educate
Engage
Enhance

Textile and apparel

manufacturers putting efforts

Denim manufacturers
concentrating on using less water
LEVIS water<Less jeans
consumes upto 96%less water
without compromising on the
fashion quotient
172 million litres of water saved
so far using Water<less
finishing
Killer claims that it took 80%
less water to manufacture each
water saver pair.
It used facebook page
extensively to connect this idea
with its customers.

Cone denim has gone beyond

water saving..
A leading supplier of fabric to top denim apparel brands
across the globe and a pioneer in development of organic
cotton denim fabrics.
Core denims commitment to global sustainability
Alternative Fuel: the recycled methane gas, a by product
piped from a nearby landfil, is used to make stream to heat.
Recycling green in, green out: both in the materials
purchased and the reusable by products of manufacturing
Energy Conservation: identify, analyse, and implement
responsible energy practices throughout its operations.

Indian companies
following suit
Arvind mill is working with 1000+

villagers in the deprived region of

Vidharbha for organic cotton farming
and working for the development
process at the village level in 16
districts of Gujarat
Quite a few companies are providing
vocational training to the unemployed
youth and absorbing them in their
apparel manufacturing factories.
Fabindia promotes inclusive

capitalism, through its unique COC

model. Presently it links 80,000 craft
based rural producers to modern
urban markets.

Lesson needs to be learnt

from other industries

Philips has set steep targets for itself

Obtained the highest status in the Dow Jones

Sustainability Index.
Achieved the highest scores in the Carbon

Disclosure Project, both for Carbon Disclosure and

for Carbon performance
Three key innovation areas:

care, energy efficiency, and materials

Sustainability platform is
standing on three pillars

Three pillars of sustainability

Sustainability way
forward...

Developing a life cycle

approach to sustainability..

Put sustainability at the core of your business.

Our world would be better place to live in. And
the companies would pioneer the cause without
compromising on their top line and bottom line.
A win-win situation for one and all
Lets build a business on Sustainability platform
for a better tomorrow..

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